Campaigns Manager (FTC)

PRS for Music; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

PRS for Music in London is seeking a proactive Sales role within the Commercial Department to drive licensing revenue from a diverse client base, including labels, festivals and platforms. You will run multi-channel campaigns, develop outbound initiatives and report on campaign performance to senior leadership.

The role requires strong data interpretation, relationship-building, and a track record of hitting sales targets.

Qualifications

• Ability to understand and interpret complex data, presenting information clearly and concisely.
• A natural people-person and effective relationship builder.
• Target oriented, highly motivated and able to work in a fast-paced environment.
• Strong time management and organizational skills.
• Familiarity with Salesforce and major CRM platforms.
• Proven experience of meeting and exceeding sales targets or KPIs.
• Experience in developing and implementing multi-channel campaigns.

Responsibilities

• Contribute to and deliver results inline with the licensing sales strategy, liaising with licensing management, commercial development and Marketing.
• Develop and manage outbound sales campaigns to secure new business and grow PRS for Music revenues, with clear objectives/KPIs.
• Undertake research and sector analysis to identify opportunities and create targeted sales collateral.
• Collaborate cross-functionally to ensure campaigns are fit for purpose and hit departmental KPIs.
• Present campaign performance to Head of Sales and Director of Commercial Development & Sales.
• Coordinate with Marketing (Marcomms) to align campaigns and develop new collateral and digital marketing.
• Develop pipeline metrics and CRM usage, including time-to-close and contact points.
• Support Sales Transformation and CRM rollouts as a point of contact for new functionality.

Skills

Data analysis

Relationship building

Target-driven

Time management

Sales targets

Multi-channel campaigns

Tools

Salesforce

Job description

Overview

Music wouldn't exist without the work of songwriters, composers and publishers. We're here to represent them and make sure that they are paid for their work. After more than a century in the industry, we continue to innovate as a world-leading organisation.

Overview

Music wouldn't exist without the work of songwriters, composers and publishers. We're here to represent them and make sure that they are paid for their work. After more than a century in the industry, we continue to innovate as a world-leading organisation.

The Role

The Commercial Department at PRS for Music is the customer facing and revenue generating arm of one of the world’s leading music copyright collectives. We are a UK based team of over 40 individuals who currently generate in excess of £650 million per year for our members through licensing music usage to a wide variety of industries, including; major and independent record labels, music festivals, broadcasters, computer game platforms and publishers and increasingly Web3 and the Metaverse.

We are currently undergoing a dynamic and exciting Sales Transformation process that will result in us delivering in excess of £1 billion a year to our members by 2026 and we are looking for new colleagues to help us reach our goals. We love our music and we love the challenge and responsibilities that go with delivering what is due to UK songwriters, composers and music publishers and we want to bring in talented individuals who can help us achieve significant growth by selling the benefits of music into the marketplace.

Responsibilities

• Contribute to and successfully deliver result inline with the licensing sales strategy, liaising with the licensing management team, commercial development and the Marketing dept to ensure best results Identify and manage opportunities to exhibit at a wide range of events, trade shows, awards dos and exhibitions to engage existing licensing base as well as attract new markets
• Develop and manage outbound sales campaigns with the aim of securing new business and growing PRS for Music revenues, setting clear objectives/KPIs for each campaign and licensing project to evaluate performance and demonstrating return on investment
• Undertake research and sector specific analysis to identify new opportunities and sales leads including working with other PRS for Music teams to create targeted, and general, dynamic, engaging multi-media sales collateral to drive new business
• Work cross functionally across the Commercial department to hit KPIs e.g. liaise with the Senior Managers for Physical & Media, and Digital & Audio to ensure that Campaigns are fit for purpose, as well as delivering on departmental targets
• Present performance of Campaigns quarterly to Head of Sales, and Director of Commercial Development & Sales, as well as ad hoc in team / departmental meetings
• Work with internal marketing teams (Marcomms) to align Commercial campaigns with PRS initiatives, as well as co-ordinating new sales collateral, implementing digital marketing (e.g. PPC campaigns), and co-ordinating Commercial campaign rolls outs cross functionally
• Developing the appropriate metrics for the pipeline e.g. consistently measure the factors that turn leads into sales, time to close, number of calls per day that the sales channels make and the number/type of contact points (such as e-mails, visits and follow-up calls) require to turn leads to opportunities then to licensees.
• Work with the Sales Transformation team to develop new processes and capabilities within the company CRM (Cadence, powered by Salesforce). Be a point of contact for new systems roll outs, and an expert on new functionality

For a full list of duties, please email the recruitment team and request a copy of the job description.

About You

At PRS for Music, we want you to bring the best version of yourself to work. We believe that celebrating individuality promotes a culture of acceptance and openness. Along with being whoever you want to be, in an ideal world you will also have:

Essential

• Ability to understand and interpret complex data, presenting information clearly and concisely
• A natural people-person and effective relationship builder
• Target orientated, highly motivated and able to work in a fast-paced environment
• Work well independently, with advanced time management and organization skills
• Familiarity with major sales CRM platforms, especially Salesforce
• Proven experience of meeting and exceeding sales targets or relevant KPIs
• Experience in developing and implementing multi-channel campaigns

Desirable

• Professional qualification in brand communications or marketing
• Excellent knowledge of relevant industries and music rights, including good understanding of copyright law and PRS for Music
• Experience in managing marketing budgets and building business cases
• Existing relationships or contacts within the music and/or wider media industries

What’s in it for you?

• We trust, value, and support our people to make the difference
• We believe that diversity of thought and experience provides the platform for innovation and creativity
• We are consciously inclusive and have eight Affinity Groups which you can join and make an impact
• We invest in the development of our people to drive our ambitions forward
• We offer a range of family friendly leave including enhanced maternity and paternity, grandparent, fertility, reproductive and menopause support.
• We know time to rest and recharge is important which is why we offer 25 days holiday entitlement with the option to top up twice annually up to a maximum of 30 days
• Employees can work from anywhere in the world for up to eight weeks of the year
• Plus a whole range of other benefits, including retail discounts, gym discounts, season ticket or bicycle loan.

The Process

Our Interview Process For This Role Is Simple

• First stage interview will take place virtually on MS Teams.
• Second stage interview will take place in person at our London Bridge Hub.

We use competency-based questions within our interviews. This allows you to provide examples of situations where you have had to demonstrate the required skills relevant to the role you are applying for. To assist your preparation for interview, research the STAR method to aid bringing your examples to life.

Location

We offer a hybrid working model, allowing employees to work from home up to three days a week. To ensure the health and safety of all our employees, if you wish to work from home for more than 2.5 days per week, we will conduct a quick and easy remote-working assessment.

At PRS we are committed to equity, diversity, inclusion and belonging for all. We have taken a holistic approach to ensure that no one feels excluded regardless of age, class, sexuality, gender, race, religion, or ability. We value the needs of everyone in our organisation and strive to build an environment where our employee’s contributions are recognised in order that everyone may thrive.