Campaign Marketing Specialist

Symphony Communication Services; Belfast City District; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Regional benefits

BYOB perk

Team events and development

Job summary

Symphony Communication Services in Belfast seeks a data-driven Campaign Manager to own demand generation campaigns from concept to measurement. You will drive campaign delivery across paid search (Google Ads) and paid social (LinkedIn), optimizing for lead quality and cost per lead while reporting on pipeline impact.

The role emphasizes AI-assisted testing, analytics, and collaboration with Content, Design, Product Marketing, and Sales Operations to accelerate revenue growth.

Qualifications

• Hands-on performance marketing and demand/lead generation experience in B2B SaaS or tech
• Strong analytical skills with data-driven decision making
• Proven ability to manage budgets, targeting and execution on Google Ads/LinkedIn
• Experience with generative AI tools and A/B testing to improve outcomes
• Familiarity with analytics, marketing automation, and CRM platforms (e.g., Salesforce)

Responsibilities

• Plan, execute, optimize and measure demand generation campaigns across paid search, paid social, and other channels.
• Collaborate with content, design and product marketing to align messaging and assets for campaigns.
• Monitor CAC, CTR, conversion funnels and pipeline ROI; provide actionable insights.
• Lead cross-functional efforts to improve landing pages and creative formats.
• Partner with Sales Operations to drive pipeline and revenue growth.

Skills

Demand generation

Performance marketing

Google Ads

LinkedIn Ads

A/B testing

Analytics

Marketing automation

CRM

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

About us @Symphony

Secure. Connected. Intelligent.

Symphony is an AI-powered communication and technology company fueled by interconnected platforms: messaging, voice, directory and analytics.

Our end-to-end encrypted technologies enable over 1,400 institutions to accelerate AI impact, prioritize data security, navigate complex regulatory compliance and optimize business interactions.

Role Description:

We are seeking a data-driven Campaign Manager to join our marketing team in Belfast. This is a technical role where you will take ownership of the execution, delivery, optimization, and measurement of demand generation campaigns across the marketing mix to drive new lead opportunities. You will leverage AI tools to accelerate and optimize campaign performance and maintain a relentless focus on demand, lead generation and channel reporting to drive measurable revenue growth.

Responsibilities:

• Campaign Execution & Delivery: Develop, plan and implement demand and lead generation campaigns via paid search (Google Ads) and paid social (LinkedIn) and other key acquisition channels.
• Project management of acquisition business growth, partnering with members of the wider marketing team on digital, content creation and data analysis to attract and nurture new customers.
• Conducting keyword research, audience targeting and ongoing campaign performance metrics to optimise strategies and improve conversion rates, lead quality, reduce cost per lead and deliver agreed pipeline generation targets.
• Performance Tracking & Reporting: Actively track, assess, and report on key metrics across all campaign channels, delivering actionable insights on CAC, CTR, conversion funnels, and pipeline ROI.
• Cross-Functional Alignment: Partner closely with Content, Design, Product Marketing, and Sales Operations to support campaign optimization including messaging, landing pages, and creative formats across paid and digital channels.

Required Qualifications :

• Experience: hands-on performance marketing & demand generation, or lead generation campaign marketing experience ideally within B2B SaaS, technology, or financial services.
• Strong analytical skills and ability to interpret data and make data driven decisions.
• Platform Mastery: Proven expertise in managing budgets, targeting, and execution across Google Ads and LinkedIn Ads with evidence of pipeline and lead generation performance
• AI & Testing Skills: Demonstrated proficiency with generative AI tools and a track record of executing critical A/B testing strategies to maximize campaign performance and output.
• Analytics & Performance Marketing acumen: Solid working knowledge and experience with tracking setup, analytics tools (e.g., Google Analytics), marketing automation, and CRM platforms (e.g., Salesforce).
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Communication: Exceptional project management and cross-functional communication skills within a fast-paced global team.

Compensation:

• Salary Range: £35,000 - 45,000 base salary per year
• Bonus Plan

Benefits and Perks:

• Regional specific competitive benefits
• Build your own Benefits (BYOB) perk
• Local events, team building, and development opportunities

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.