Campaign Automation Specialist

RELX Group; Oxford; Sur place; GBP 45 000 - 75 000; Plein temps

Avantages offerts par ce poste

Flexible/hybrid working

Training and e-learning modules

Publications memberships (Elsevier)

Discounts on books

Résumé du poste

Elsevier is seeking a Campaign Automation Specialist to support the STM Journals marketing team with data-driven email campaigns. The role focuses on content acquisition for Gold Open Access and hybrid journals, curating large audience data, and improving workflows through automation.

You will deploy campaigns, track web analytics and attribution, and translate business needs into technical solutions. Collaboration with marketing and analytics teams is essential.

Qualifications

• University degree or equivalent in data analytics, marketing or related discipline.
• A few years of experience as an analyst or in marketing operations.
• Experience in data-driven marketing and customer segmentation.
• Proficiency with Excel, Knime and Tableau.
• Experience building and executing email campaign workflows using Salesforce or Adobe Campaign.
• Coding skills in HTML, CSS, JavaScript, SQL and Python.
• Strong organisation, prioritisation, problem-solving and collaboration skills.

Responsabilités

• Analyse large datasets using SQL/Python and tools such as AWS Athena, Knime and DBeaver.
• Develop scalable workflows for data extraction, processing, ETL and email campaign segmentation.
• Translate business objectives into technical requirements and segmentation strategies.
• Build and maintain target/content data and automated workflows for recurring STM Journals email campaigns.
• Set up, test and deploy email campaigns with tracking for web traffic and attribution.
• Advise marketers on segmentation and data quality improvements.
• Interpret complex data and present clear insights to stakeholders.
• Manage campaign requests and collaborate to improve processes.

Connaissances

SQL

Python

Data analysis

Marketing operations

Data-driven marketing

Stakeholder management

A/B testing

HTML/CSS/JavaScript

Communication

Formation

Bachelor's degree in data analytics/marketing or related

Outils

AWS Athena

Knime

DBeaver

Excel

Tableau

Salesforce

Adobe Campaign

Description du poste

We are seeking a Campaign Automation Specialist to support the STM Journals marketing organisation with the set-up and deployment of data-driven email campaigns. The role focuses mainly on content acquisition for Gold Open Access and hybrid journals and includes curating high volumes of target audience data from internal sources. You will improve operational efficiency by developing optimal data workflows and introducing automation where possible. Using a test-and-learn approach, you will continuously refine workflows in line with business objectives. The role reports directly to the Head of Campaign Management in STM Journal Marketing.

• Analyse and query large datasets using SQL/Python and tools such as AWS Athena, Knime and DBeaver.
• Develop scalable, reproducible workflows for data extraction, processing, ETL and email campaign segmentation.
• Partner with campaign owners to translate business objectives into technical requirements and effective audience segmentation strategies.
• Build and maintain target/content data and automated workflows for recurring STM Journals email campaigns.
• Set up, test and deploy email campaigns, including appropriate tracking for web traffic and attribution reporting.
• Develop strong knowledge of core databases and key STM Journals marketing data sources, advising marketers on optimal segmentation and data quality.
• Interpret complex data and present clear, concise insights to technical and non-technical stakeholders.
• Manage incoming campaign requests, assess production readiness and collaborate with analytics colleagues to improve shared knowledge and processes.
  University degree or equivalent in data analytics, marketing or a related discipline, with at least a few years experience in an analyst or marketing operations role.
• Experience in data-driven marketing, customer segmentation and handling large datasets, with a basic understanding of data protection standards.
• Proficiency with data and analytics tools such as Excel, Knime and Tableau.
• Experience building and executing email campaign workflows using a major deployment platform such as Salesforce or Adobe Campaign.
• Working knowledge of email and web analytics, A/B testing principles, and email/web technologies across browsers and platforms.
• Programming/coding skills in HTML, CSS, JavaScript, SQL and Python.
• Strong organisation, prioritisation, problem-solving and collaboration skills, with the ability to manage deadlines and multiple priorities.
• Strong written and verbal communication skills, stakeholder management capability, and an interest in learning new marketing technologies, tools and processes.
  Elsevier is a global provider of science and health information, serving more than 30 million scientists, students, and health and information professionals worldwide. Headquartered in Amsterdam, we employ more than 7,000 people across 24 countries and provide information and tools that help customers advance science and health, make critical decisions, improve productivity, and achieve better outcomes.
• Our Science, Technology and Medical (STM) Journals division manages an extensive portfolio of high-impact scientific journals, with responsibility for their reputation among authors and the quality of published content. More than 80 marketing professionals worldwide collaborate across the organisation to identify opportunities and deliver effective marketing strategies. Within STM Journals, the Email Marketing Operations team supports the set-up and deployment of data-driven email campaigns, primarily for content acquisition and journal author enablement, helping accelerate highly cited open access and subscription growth. The global team of ten covers email production and data management., RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive. Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions. Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
• Competitive salary and flexible/hybrid working arrangements.
• Additional benefits, including memberships to Elsevier's publications and discounts on books.
• Access to various training, coaching, and e-learning modules for long-term career development.
• Engagement in social responsibility programs that leverage knowledge and strengths to improve education, science, healthcare, and environmental sustainability.

Work in a Way That Works for You We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working Pattern Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. About the Business A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. Primary Location Base Pay Range: NLD Amsterdam (Radarweg) €53,800 - €89,900. This role is covered by the Collective Labor Agreement Publishing Industry.