Campaign Analytics & Customer Insights Specialist

Harnham; West Midlands; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Bonus

Pension

Job summary

Harnham is seeking a Customer Insights Analyst in the West Midlands on a 12-month fixed-term contract (mat cover), with hybrid working (1 day per week in the office). The role focuses on delivering accurate customer selections to support campaigns, turning briefs into robust data-driven outputs, and collaborating with analytics and marketing to drive performance.

Key responsibilities include building and optimising SQL-based selections, joining data from multiple sources, and using APIs to push

Qualifications

• Strong SQL capability and ability to optimise complex queries.
• Experience in campaign selections, customer analytics, CRM data, or related data roles.
• Ability to translate business requirements into practical data solutions.
• Comfortable working with multiple data sources and large datasets.

Responsibilities

• Translating campaign briefs into clear, structured technical requirements.
• Building, running, and optimising campaign selections using SQL.
• Joining and manipulating data from multiple sources including CRM, transactional, and engagement data.
• Using APIs to push selections into a CRM platform for email and direct mail campaigns.
• Partnering with analytics for testing, measurement, and performance analysis.
• Planning selections ahead of delivery schedules to support campaign execution.
• Contributing to data platform migrations and process improvements.

Skills

SQL

Campaign selections

CRM data

Data analysis

Translating briefs to data solutions

Job description

Harnham is seeking a Customer Insights Analyst in the West Midlands on a 12-month fixed-term contract (mat cover), with hybrid working (1 day per week in the office). The role focuses on delivering accurate customer selections to support campaigns, turning briefs into robust data-driven outputs, and collaborating with analytics and marketing to drive performance.

Key responsibilities include building and optimising SQL-based selections, joining data from multiple sources, and using APIs to push