Business services – Marketing Manager, Regional

Addleshaw Goddard; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

Addleshaw Goddard, a premier international law firm, invites a strategic B2B marketer to join its Marketing and Business Development team. You will lead high-profile campaigns, craft compelling content, and advise Partners on communications that win business while elevating client service.

The role emphasizes robust project management, multi-channel activation, and data-driven optimization to drive demand, leads, and brand differentiation across key markets.

Qualifications

• Proven experience in B2B marketing and ability to influence senior stakeholders.
• Strong copywriting and content development skills for multiple channels.
• Structured project management with track record of delivering campaigns on time and on budget.

Responsibilities

• Deliver high-profile marketing projects and campaigns aligned to growth and Brand ambitions.
• Advise partners and business development on marketing communications and content plans.
• Strengthen messaging and materials, identifying improvements where propositions are weak.
• Use client, market and competitor insight to shape communications plans and determine channel mix.
• Set campaign objectives and KPIs, manage delivery and report progress.

Skills

Marketing strategy

Stakeholder management

Copywriting

Project management

Lead generation/ABM

Analytics

Job description

Addleshaw Goddard is a London headquartered, international, full-service law firm that consistently delivers high-quality outcomes for our clients globally. We have been advising clients for 250 years, and today we support over 5000 of the world's most respected organisations. We help them in over 50 areas of business law, across more than 100 countries.

This role sits within Addleshaw Goddard's multi award-winning Marketing and Business Development team, whose focus in on helping our expert Partners and other lawyers to win business and deliver excellent client service. In recent years this team has been named Marketing Week's Marketing Team of the Year, received the Creative Gold at the B2B Marketing Awards, and won the Best Business-to-Business Sponsorship at the UK Sponsorship Awards.

What You'll Do

• Deliver high-profile marketing projects and campaigns that are effective, results-driven, and aligned to the firm's growth and brand ambitions.
• Advise partners and business development teams on the best use of modern marketing communications, creating and delivering ambitious but practical content, outreach and campaign plans.
• Strengthen business unit messaging, value propositions and marketing materials, including identifying improvements where propositions are not competitively strong.
• Use client, market and competitor insight to shape communications plans, and recommend whether account-based or mass marketing tactics are most appropriate for each project.
• Select the optimum channel mix for each campaign, including email, podcasts, web, social, video, SEO, GEO, advertising, events, sponsorship, PR, direct mail and other relevant channels.
• Set campaign objectives and KPIs, manage delivery against them, report on progress, capture lessons learned, and project manage internal specialists and external agencies to deliver on time and on budget.
• Lead the development of a wide range of marketing content and activities—including presentations, web pages, invitations, social posts, advertising, podcasts and events—while bringing fresh ideas, keeping up with marketing developments, and contributing commercial thinking to drive demand, leads and brand differentiation.

Who We're Looking For

• Strategic, creative and commercially minded marketer with the vision, gravitas and drive to help the firm stand out, attract clients and turn attention into opportunities.
• At least 5 years' B2B marketing experience, ideally with prior managerial experience and exposure to professional services, financial services or real estate.
• Strong stakeholder management, influencing and communication skills, with the confidence to advise senior colleagues, challenge constructively, handle escalations and build support for bold marketing approaches.
• Excellent copywriting and creative communication skills, with the ability to craft distinctive, persuasive, visually impactful and client-focused sales messages.
• Highly organised project manager able to handle multiple priorities, write effective plans, meet tight deadlines and maintain quality in demanding environments.
• Analytical and results-driven, with experience setting SMART objectives, working to KPIs and using analytics to improve marketing performance.
• Strong background in lead generation and/or ABM, with experience across multiple marketing channels and confidence leading virtual teams, agencies and suppliers.

Why Choose Us?

Addleshaw Goddard is a place where you are not just valued but encouraged to reach your full potential. Our culture promotes improvement, growth, and collaboration, making us the natural choice for top-tier clients. We celebrate diversity and are committed to creating an inclusive environment for all our employees.