Regional Marketing Lead: B2B Growth & Campaigns

Addleshaw Goddard; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

Addleshaw Goddard, a premier international law firm, invites a strategic B2B marketer to join its Marketing and Business Development team. You will lead high-profile campaigns, craft compelling content, and advise Partners on communications that win business while elevating client service.

The role emphasizes robust project management, multi-channel activation, and data-driven optimization to drive demand, leads, and brand differentiation across key markets.

Qualifications

• Proven experience in B2B marketing and ability to influence senior stakeholders.
• Strong copywriting and content development skills for multiple channels.
• Structured project management with track record of delivering campaigns on time and on budget.

Responsibilities

• Deliver high-profile marketing projects and campaigns aligned to growth and Brand ambitions.
• Advise partners and business development on marketing communications and content plans.
• Strengthen messaging and materials, identifying improvements where propositions are weak.
• Use client, market and competitor insight to shape communications plans and determine channel mix.
• Set campaign objectives and KPIs, manage delivery and report progress.

Skills

Marketing strategy

Stakeholder management

Copywriting

Project management

Lead generation/ABM

Analytics

Job description

Addleshaw Goddard, a premier international law firm, invites a strategic B2B marketer to join its Marketing and Business Development team. You will lead high-profile campaigns, craft compelling content, and advise Partners on communications that win business while elevating client service.

The role emphasizes robust project management, multi-channel activation, and data-driven optimization to drive demand, leads, and brand differentiation across key markets.