Business Growth Specialist

Apply; Milton Keynes; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Apply is seeking a Business Growth Specialist to drive platform adoption among small businesses, guiding customers to unlock Payroll and Payment capabilities and to influence subscription growth and long-term value through consultative engagement.

In a collaborative Customer Success team, you’ll diagnose challenges, design sales playbooks, and collaborate with marketing, product, and onboarding to shape revenue strategy and promote multi-product adoption.

Qualifications

• Experience in customer success or account management with product adoption focus.
• Ability to identify pain points and position ecosystem solutions like payments or payroll.
• Familiarity with Salesforce and data dashboards.
• Strong mentorship and discovery skills.

Responsibilities

• Drive adoption of Payroll and Payment solutions.
• Design and test revenue playbooks and discovery methodologies.
• Partner with cross-functional teams to gather feedback for product expansion.
• Execute targeted growth campaigns using analytics.

Skills

Customer success

Account management

Consultative sales

Data-driven insights

Salesforce familiarity

Analytical thinking

Portfolio management

Tools

Salesforce

Data dashboards

Job description

The role & impact

As a Business Growth Specialist, you will drive measurable platform adoption by guiding small businesses to unlock the full potential of our ecosystem. By connecting customers with advanced plan capabilities and tailored add-ons, you will help them streamline operations while directly influencing subscription growth and long-term customer value.

Your daily work centers on consultative engagement, diagnosing specific customer challenges, and delivering tailored solutions that align with their business maturity. From designing sales playbooks to positioning key products like Payroll and Payment solutions, you will empower small business owners to scale successfully.

The team & how they connect

You will join a high-performing Customer Success team focused on proactive account growth and multi-product adoption. The team collaborates closely with marketing, product, and small business onboarding groups to shape the revenue roadmap and refine sales motions. Together, they combine data-driven insights and consultative expertise to deliver exceptional value to our customers.

Initially, the role may focus on:

• Partnering with high-potential small businesses using Salesforce to identify up-sell and cross-sell opportunities.

• Executing targeted growth campaigns alongside predictive analytics tools to highlight key product natural upgrade points.

• Testing and refining revenue playbooks, discovery methodologies, and value-based selling techniques.

• Collaborating with cross-functional teams to share customer feedback and influence future product expansion.

Where and how you can work

This position offers a flexible working setup designed to balance focused quiet tasks with collaborative teamwork. Our modern, dedicated office spaces host regular team boost days to bring everyone together for shared learning and strategic alignment.

Here are some of the things we're looking for, for this role:

• A background in customer success, account management, or consultative sales with a focus on product adoption.

• Demonstrated ability to discover customer pain points and position ecosystem solutions like payments or payroll.

• Familiarity with sales tracking platforms like Salesforce alongside modern data dashboards.

• Strong capability to mentor peers and lead structured discovery conversations.

• Skilled at using analytical thinking and data insights to solve complex operational challenges.

• Adaptability to manage customer portfolios independently while delivering on campaign objectives.