Business Development Representative

Sona (getsona.com); Leeds; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A growing tech company based in the UK is seeking a Business Development Representative to join their high-performing team. This role focuses on engaging prospects within Social Care and Hospitality industries, contributing to substantial growth. Candidates should have prior sales development experience, excellent communication skills, and a passion for delivering business growth. The position offers a hybrid work model, competitive salary, and numerous benefits including professional development opportunities.

Benefits

Salary of £35-40k plus 50% OTE bonus

Hybrid work model

Share options

35 days annual leave

Pension contributions matched up to 5%

Comprehensive health insurance

Professional development budget

Unlimited free books

Qualifications

• 6-12 months of sales development experience in tech or software.
• Ambitious and resilient with a passion for career growth.
• Curious and adaptable to dynamic environments.
• Comfortable contacting senior executives.
• Obsessed with delivering business growth and hitting targets.

Responsibilities

• Identify and engage with prospects in targeted industries.
• Collaborate with marketing and sales teams for outreach strategies.
• Conduct outbound calls to strategic contacts.
• Run discovery calls to qualify leads.
• Experiment with messaging for effective outreach.
• Arrange meetings with customers and account executives.
• Promote the company at events and trade shows.

Skills

Sales development experience

Communication skills

Problem-solving

Curiosity to learn

Goal-oriented

Job description

3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world‑class benefits in place. More on working at Sona here .

About The Role

Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining Sona as a Business Development Representative means being part of an early‑stage, high performing team in a business solving a real problem with a must‑have product and a huge growth ceiling.

This role offers dedicated mentorship from top‑performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high‑growth business.

Responsibilities

• Identify and engage with prospects in the Social Care or Hospitality vertical.
• Partner with our marketing and sales teams to create compelling outreach strategies.
• Making outbound calls to strategic contacts (Directors / C‑Suite).
• Running discovery calls.
• Experiment to determine the right messaging and content for prospective customers across all funnel stages.
• Arrange meetings with customers and Account Executives.
• Collaborate closely with seasoned professionals who are invested in your growth and success.
• Be the face of Sona. Attend relevant events and trade shows to meet current and future customers in‑person.

Requirements

• You have at least 6-12 months of experience in a sales development role at a tech or software company.
• You have ambition, resilience, and a genuine passion for career growth.
• You have a curiosity to learn and adapt in a dynamic, fast‑paced environment.
• You're comfortable picking up the phone to senior people (C‑Suite, Directors etc).
• You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self‑directing.
• You're interested in sales psychology and communication. You're always testing and trying new things to figure out what messaging converts a prospect into a meeting.

Benefits

• Salary : £35‑40k + 50% OTE bonus
• Hybrid - Monday, Wednesday & Thursday in the London office
• Share options
• 35 days annual leave (25 days standard plus 10 flexible public holiday days)
• Extra day of leave for every year of service
• Pension contributions matched up to 5%
• Comprehensive health insurance
• Enhanced parental leave & pay
• Co‑working space stipend for those based outside London
• Bi‑annual all expenses paid team retreats
• The latest MacBook and equipment budget for your home office
• Professional development budget
• Unlimited free books