Business Development Representative

Caplin Systems Limited; Greater London; Hybrid; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Salary pension contributions 6%

Life cover

Private medical insurance

Flexible working

Holiday purchase scheme

Relaxed dress code

Free breakfast & snacks

28 days holiday

Job summary

Caplin Systems Ltd, based in London, is seeking a motivated Business Development Representative to join its Sales team. You will drive outbound prospecting, build pipeline, and engage with Tier 2 & 3 banks and financial institutions.

You will combine a consultative hunter mentality with multi-channel outreach, leveraging LinkedIn, email campaigns, cold calling, and CRM tools to qualify opportunities and hand them to the sales team while ensuring GDPR-compliant data governance.

Qualifications

• Must have 1+ years of B2B SaaS sales experience.
• Strong hunter mentality with consultative approach.
• Experience using CRM systems to track activity and manage leads.

Responsibilities

• Outbound generation and pipeline building through multi-channel approaches.
• Consultative prospecting to identify business challenges and qualify opportunities.
• Cross-functional collaboration to align with marketing, product, and finance.

Skills

B2B SaaS sales

Hunter mentality

CRM proficiency

Excellent communicator

Tools

Salesforce

HubSpot

Job description

This is an opportunity to join the Sales team of a creative, leading web trading software company.

Background

This is an opportunity to join the Sales team of a creative, leading web trading software company.

Caplin is the market leader in web trading technology and single-dealer platforms. Its award-winning software enables its customers to build high-performance web trading apps and to deliver real-time information securely and reliably to those apps.

At Caplin, our values shape our culture, guide our decisions, and define how we work with each other and our clients. We're looking for people who share these values:

Customer Centricity | Collaboration | Technical Excellence | Personal Growth | Curiosity

We have an immediate vacancy for a Business Development Representative. This is an outstanding opportunity for a person wanting to bring their skills to an organisation at the leading edge of web-based trading technology and with blue‑chip global financial clients. The role is based in our London office in the City and operates on a hybrid working model, with global travel required. The role reports to the Business Development Manager.

The Role

Key Responsibilities

Business Development

• Outbound Generation & Pipeline Building: Proactively build pipeline through a multi-channel approach, including in-person networking, LinkedIn outreach, targeted email campaigns, and cold calling.
• Consultative Prospecting: Take a consultative approach to identify business challenges, qualify prospective customers, and create meaningful conversations for the sales team.
• Opportunity Identification: Conduct thorough research to identify prospective clients, target accounts, and new business opportunities aligned with our commercial strategy.

General Operations & Cross-Functional Collaboration

• Ecosystem Networking: Develop and nurture relationships with prospects, partners, and industry stakeholders by representing the company at events, conferences, and industry gatherings to foster trust and build brand awareness.
• Sales Campaigns: Support targeted outbound sales campaigns to generate qualified leads.
• Cross-Functional Alignment: Work closely with Marketing, Product Development, Finance, and other internal teams to ensure that business development efforts are tightly aligned with broader company objectives.
• Secure CRM & Prospect Management: Utilise the CRM as the authoritative repository for all interaction records, ensuring that lead handling protocols strictly adhere to GDPR regulations and organisational data governance policies.
• Continuous Improvement: Stay highly adaptable to market changes, shifting customer preferences, and internal dynamics. Continuously seek personal and professional development to stay ahead of modern business development and enterprise prospecting best practices.

About You

We are looking for a highly motivated Business Development Representative to drive our new business and growth strategies. Operating within the Sales function, you will be on the front lines of our expansion efforts, responsible for identifying net-new opportunities. This is a unique opportunity for a forward-thinking, consultative sales professional to generate pipeline, develop enterprise sales expertise, and play a key role in our commercial growth.

The Commercial Environment

To be successful in this role, it is important to understand the landscape you will be operating in. You will be:

• Targeting Tier 2 & Tier 3 Banks: Engaging with financial institutions that require high-trust, expert-level partnerships.
• Driving Outbound Pipeline: Building and generating new business opportunities through various outbound sales channels (e.g. cold calling, LinkedIn, etc.).
• Navigating Complex Organisations: Identifying and engaging relevant stakeholders across IT, Front Office, Back Office, and executive teams within enterprise financial institutions.
• Operating in a Multi-Product Environment: Prospecting across a portfolio of products, each solving different business challenges for stakeholders across Sales, Operations, and Technology.

Must-Have Traits (The Non-Negotiables)

• Expected Experience: 1+ years of B2B SaaS sales experience.
• Consultative "Hunter" Mentality: You balance a proactive, outbound-led work ethic with a strategic, solution-oriented approach. You are energized by generating pipeline and navigating complex organisational structures.
• Sales Methodology Focus: An interest and knowledge of consultative sales methodologies such as MEDDIC and SPIN Selling.
• CRM Proficiency: Hands‑on experience rigorously utilising CRM systems (e.g., Salesforce, HubSpot) to track activity and manage leads.
• Exceptional Communicator: Superb verbal and written communication skills, with the confidence to engage senior decision‑makers.

Desirable Traits (What Will Make You Stand Out)

• Fintech / Financial Services Experience: Previous experience working in fintech, FX, payments, banking technology, or a related B2B technology environment.
• Multi-Product Prospecting Experience: Experience prospecting for a business with multiple products or solutions, tailoring outreach to different departments and buyer personas.
• Progression into Full‑Cycle Sales: Developing the skills and experience required to take ownership of enterprise opportunities from qualification through to commercial close.
• Strategic GTM Contribution: Contributing to go‑to‑market initiatives, market expansion, product positioning, and broader commercial strategy.
• Salary range: appropriate to qualifications and experience
• 6% additional salary pension contributions
• Life cover, income protection and private medical insurance with Vitality
• Salary sacrifice scheme for additional holiday purchase and additional pension contributions
• Enhanced Maternity/Paternity policies
• Relaxed working environment: casual office dress code, table tennis, flexible working, regular staff social events
• Free breakfast bar and snack bar
• 24 days holiday per year rising annually to 28

Location

Caplin Systems Ltd, Eastcheap, 11 Philpot Ln, London EC3M 8AA

About Caplin Systems Ltd

Caplin’s award winning software provides real‑time web connectivity products that allow market data and trading services to be delivered over the Internet with the security, reliability

and timeliness of a private network.

http://www.caplin.com

Caplin is an Equal Opportunities Employer.

Note: applications are for individual applications only and all contact from unsolicited agents will be rejected.