Business Development Marketing Manager

NHS Jobs; Tadworth; On-site; GBP 55,000 - 75,000; Full time

Job summary

The Childrens Trust seeks a senior role in Business Development & Marketing to shape and implement the organisation's growth strategy. You will collaborate with leadership to enhance referral pipelines, manage marketing and events, and ensure strategic alignment across services.

Responsibilities include delivering multi-channel campaigns, evaluating ROI, and representing the charity externally at events and meetings. A track record in service marketing and partnerships is desirable.

Qualifications

• To undertake all mandatory training in line with The Childrens Trust policy.
• Read and implement all policies, procedures and risk assessments pertinent to working practice.
• Maintain up to date knowledge and expertise on use of relevant computerised equipment and applications.

Responsibilities

• Develop and implement the business development strategy to optimise referral-generating activity across existing and new services.
• Lead account-based marketing and multi-channel services marketing to professionals and families; oversee events and external conferences.
• Coordinate business development, promotional, branding and services-marketing requirements with cross-functional teams.
• Monitor demand, competitor activity and markets to identify opportunities to grow referrals and income streams.
• Prepare regular reporting on the impact of services marketing for senior management and leadership.

Job description

Duties and Responsibilities In collaboration with the Head of Business Development & Commissioning, Lead Analyst & Impact Manager, Senior Commissioning Manager and relevant service leads, contribute to the development & implementation of the business development strategy, optimising referral-generating activity across existing and new services. Manage and deliver two connected areas of activity, drawing on support from colleagues across the organisation as required:

• o Account-based marketing plan (referred to as key accounts) developing, cultivating and stewarding relationships to support referral pipelines across all services, including but not limited to relationships with NHS referrers and funders, local authorities, and private providers/funders.
• o Services marketing plan overseeing the creation, implementation and review of multi-channel marketing activity to both professionals and parents/families. Oversee the organisations events programme, including hosted events webinars, site visits and tours, showcase events/open days, education events, and conferences, as well as external events conferences, round tables, networking events etc., considering appropriate strategic alignment. Oversee event logistics and provide day-to-day management, support and direction to the Business Development Marketing Officer. Represent The Childrens Trust externally, at both events and in meetings, ensuring opportunities are maximised and position is optimised, as aligned to the strategy. Consider, in collaboration with relevant colleagues, appropriateness of event attendance and ensure that the attendance is evaluated to demonstrate return on investment (direct and indirect). Where appropriate, consider and champion co-production of external conferences, including speaker opportunities, to strengthen the organisations position as the go-to provider, and raise the profile of individual members of staff where strategically advantageous.

Support the Head of Business Development & Commissioning and relevant service directors and leads with business cases, pathway development and the effective launch of new services. Coordinate the associated business development, promotional, branding and services-marketing requirements. Work closely with the Head of Business Development & Commissioning, Lead Analyst & Impact Manager & Senior Commissioning Manager to monitor potential demand, competitor activity and relevant markets, identifying opportunities to expand referral and income streams, generate new leads, improve the service offer and mitigate risk. Work alongside the Head of Communications & Marketing within the Fundraising & Communications Directorate and their team, to harness support for the creation and implementation of services marketing multi-channel campaigns which support our referral pipelines. Oversee the commissioning of services-related marketing briefs internally and externally, to support the implementation of referral marketing activity and demonstrate return on investment. Own and oversee the organisations portfolio of services-related marketing materials, including web-based content, digital content, and in-print, including existing materials and overseeing the development of new materials as required, harnessing support from the Business Development Marketing Officer. Work with the Head of Business Development & Commissioning and Lead Analyst & Impact Manager to set, manage and monitor the Business Development operational expenditure budget and deliver requirements, to services-marketing and business development spend. Reconcile monthly transaction listings, including credit card statements, supported by the Business Development Marketing Officer, to ensure effective management of expenditure budgets, producing reports as required. Manage and coordinate business development and services-marketing activity across existing and new services, providing updates and reports through the Head of Business Development & Commissioning and working closely with service leads. Produce and develop regular reporting of the impact of services marketing for senior management and leadership at the organisation to support and evidence how this work is supporting the business and strategic objectives. Represent and champion The Childrens Trust externally, including at meetings and events with key stakeholders, building and maintaining relationships that support organisational strategy, referral growth, income development and new lead generation.

Professional Standards

To undertake all mandatory training in line with The Childrens Trust policy. Read and implement all policies, procedures and risk assessments pertinent to working practice and keeps up to date with policy changes as they occur. To ensure strict confidentiality at all times, only releasing information to those acting in an official capacity and with appropriate authority. Maintain up to date knowledge and expertise on use of relevant computerised equipment and applications. Prepare appropriately for Performance and Development Reviews, identifying learning objectives and setting targets, identifying opportunities for professional development in order to meet continuing professional development requirements. Adhere to the policies and procedures of The Childrens Trust. Maintain professional boundaries and professionalism at all times.

Health and Safety

Adheres to all Health and Safety guidelines, principles, and regulations to perform your role and comply with The Childrens Trust policies and procedures. Promotes the health and safety of others. Uses the incident reporting and risk assessment system (Vantage), to identify and report risks and incidents/actions if directed. Responsible for identifying and mitigating risk within the work environment.

Wellbeing and Emotional Resilience

Maintains a positive approach and outlook when dealing with change and overcoming challenges and problems. Recognises own limitations, develops realistic goals, and uses support network resource when or if necessary. Treats challenges and problems as a learning experience. Remains organised and focused when under pressure. Responds appropriately and effectively to all constructive feedback. Motivates self and others.