Senior Marketing and Communications Officer

Herefordshire and Worcestershire Health and Care NHS Trust; Birmingham; Sur place; GBP 32 000 - 44 000; Plein temps

Avantages offerts par ce poste

27 days leave

NHS pension

Flexible working

Maternity/paternity support

Staff networks

Wellbeing opportunities

Résumé du poste

Herefordshire and Worcestershire Health and Care NHS Trust is seeking a Senior Marketing and Communications Officer to lead campaigns promoting mental health services, improve access to support, and reduce stigma across our communities. You will plan and deliver high-quality content across digital and traditional channels, ensuring accessibility and inclusion.

The role is a 12-month fixed-term contract with an expected start date in December 2026.

Qualifications

• Educated to diploma level or equivalent experience.
• Professional qualification in communications and marketing or equivalent experience.
• Knowledge of PR approaches and procedures from training or on-the-job experience.
• Understanding of service marketing techniques and quality improvement methods.
• Knowledge of web content management or desktop publishing software.
• Experience in communications/marketing with campaign planning, budgeting, and evaluation.
• Experience building networks and relationships.
• Some NHS/public sector experience.

Responsabilités

• Lead marketing and communications activity to promote mental health and related services.
• Plan and deliver targeted campaigns across digital and traditional channels.
• Create engaging content including stories, videos and campaign materials.
• Build relationships with clinical teams, partners and stakeholders.
• Support media relations and proactive storytelling.
• Provide communications advice to colleagues and services.
• Ensure accessibility and inclusivity in communications.
• Maximise reach through data-driven channel optimization and digital tools.
• Support NHS 10 Year Health Plan objectives with innovative approaches.
• Monitor and evaluate activity to demonstrate impact and drive improvement.

Connaissances

Clear communication

People skills

Initiative

Prioritisation

Formation

Diploma level or equivalent experience

Professional qualification in communications and marketing

Description du poste

Herefordshire and Worcestershire Health and Care NHS Trust

Senior Marketing and Communications Officer

The closing date is 16 November 2026

We are looking for a creative and motivated Senior Marketing and Communications Officer to lead communications and marketing activity that raises awareness of mental health, promotes access to support and helps improve understanding of mental health services across our communities. Working as part of our Marketing and Communications team, you will plan and deliver targeted campaigns and high-quality content across a range of digital and traditional channels. You will help showcase our services, encourage people to seek support when they need it, challenge stigma and highlight the positive impact our teams make every day. You will ensure all communications are clear, inclusive, accessible and aligned with best practice. This is an exciting opportunity to use your creativity and communications expertise to make a meaningful difference to the lives of people who use our services, their families and carers, and the wider community.

Please note, this is a 12-month fixed term position with an expected commencement date of December 2026.

Main duties of the job

Lead marketing and communications activity that promotes mental health, learning disability and neurodevelopmental services and encourages access to support.

Plan and deliver targeted campaigns across digital, social media, web, print and media channels.

Create and source engaging content, including news stories, videos, case studies and campaign materials.

Build strong relationships with clinical teams, partners and stakeholders across the health and care system.

Support media relations, reputation management and proactive storytelling.

Provide communications advice and support to colleagues and services.

Ensure communications are accessible, inclusive and aligned to accessibility standards and best practice.

Maximise the reach and impact of communications through audience insight, channel optimisation and emerging digital technologies.

Support delivery of the NHS 10 Year Health Plan through innovative, digital-first communications approaches.

Monitor and evaluate communications activity, using data and insight to demonstrate impact and drive continuous improvement.

About us

At Herefordshire and Worcestershire Health and Care NHS Trust, we are working together to deliver outstanding care. We run community hospitals and community health services across Worcestershire and provide mental health and learning disability services across both Herefordshire and Worcestershire.

Our people (all 4500+ of them) provide services for people of all ages, experiencing both physical and/or mental health conditions from over 100 sites.

We will support you to thrive; offer flexible working options for a great work-life balance, help you fulfil your ambitions, and empower you to make positive changes within your team or service. We value diversity and encourage applications from people of all backgrounds, cultures, and ethnicities.

What we offer;

• 27 days leave plus bank holidays, increasing up to 33 days with long service
• Generous NHS pension and enhanced pay when you work unsocial hours
• Flexible and agile working opportunities
• Great maternity, paternity, and adoption support
• Wide range of supportive staff networks
• Health and wellbeing opportunities

Sharing your data -As a data controller we may sometimes need to process your data to pursue our legitimate business interests, for example to request a survey from you (optional), to support the Trusts understanding of where you gained interest in working for the Trust.

Job responsibilities

For full details of the duties and criteria of the role please refer to the job description and person specification attached.

Person Specification

Qualifications

• Educated to diploma level or equivalent experience
• Professional qualification in communications and marketing or equivalent experience.

Knowledge

• Knowledge of communications and PR approaches and procedures acquired through training or equivalent on the job experience.
• An understanding of service marketing techniques, along with knowledge of quality improvement methodologies to improve outcomes.
• A good knowledge of marketing strategy and an ability to deploy the key components of a marketing plan.
• An understanding of issues and challenges facing the NHS.
• Knowledge of web content management or desktop publishing software.

Experience

• Communications professional with significant experience in a communications or marketing role; this includes experience of running large scale marketing/ awareness campaigns which follow industry recognised strategies, including budget management, objective setting, monitoring and evaluation and which have delivered positive results
• Experience of using own initiative.
• Experience of building effective networks and relationships.
• Some experience of working in the NHS or public sector

Skills & Abilities

• Ability to communicate clearly and effectively in English in both verbal and written formats
• Excellent people skills and the ability to deal with others with diplomacy and integrity.
• Ability to work on own initiative and to prioritise a diverse and conflicting workload

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer name

Herefordshire and Worcestershire Health and Care NHS Trust