Business Development Marketing Manager

The Children's Trust; Tadworth; On-site; GBP 60,000 - 80,000; Full time

Job summary

The Children’s Trust is seeking a Business Development Marketing Manager to lead account-based and multi-channel services marketing to grow referrals and income. You will build relationships with commissioners, NHS partners and funders while coordinating branding and marketing for new services.

You’ll manage a busy events programme, liaise with colleagues across leadership teams, and help expand service offers with strategic marketing campaigns and performance reporting.

Qualifications

• Significant experience in a business development, marketing or relationship management role.
• Experience developing and implementing strategic marketing and business development plans to generate new leads, referrals and income opportunities.
• Proven experience developing and managing key stakeholder relationships, including with commissioners, referrers, and funders.
• Experience planning, delivering and evaluating multi-channel marketing campaigns, promotional activity and events.
• Experience managing marketing budgets, monitoring expenditure and evaluating return.

Responsibilities

• Lead on all business development and services-marketing activities to drive referrals and income.
• Oversee events programme, webinars, site visits and conferences.
• Represent The Children's Trust externally at meetings and events.
• Coordinate branding and marketing for new services.
• Monitor demand, competitor activity and markets to identify opportunities.

Skills

Communication skills

Relationship management

Strategic planning

Project management

Referral generation

Job description

An exciting opportunity has arisen for a BusinessDevelopment Marketing Manager to join our Business Development andCommissioning Team. This role is pivotal in ensuring that The Childrens Trustis considered the provider of choice, to support children with Acquired BrainInjury (ABI) and Neurodisability across the UK and internationally.

The role leads on allbusiness development and services-marketing activities to drive and increasebrand awareness, identify and develop new opportunities, and cultivaterelationships and partnerships to ultimately increase referrals and achieveincome budget across all services offered by The Childrens Trust.

This role will requiretravel across the country including supporting at and attending events, allof which may require overnight stays.

Staff benefits include, shuttle bus, and more

Main duties of the job

Thepostholder will support the strategic growth of the organisation. This includespromoting new services; supporting pathway development; and coordinating thebranding and marketing associated with these services. The role will deliveraccount-based and multi-channel services-marketing activity, helping to expandreferral pipelines, diversify income streams and generate new opportunities.

Thisrole will be key to developing and maintaining relationships with key externalstakeholders including hospital-based & community-based clinicians,commissioners at both integrated care boards and local authorities, withprofessionals from NHS England at a regional and national level, internationalembassies, and medico-legal professionals including case managers andlawyers.

With experience of working in a complexenvironment, across a large and diverse workforce, you will be exceptionallyorganised with a high-level of attention to detail. You will naturally possessexcellent inter-personal skills, and an ability to consult and positivelyengage with key stakeholders across the organisation.

For more detail, please see the Duties and Responsibilities in thecandidate briefing pack.

Interview Date: Monday30 November 2026

About us

About Us

The Childrens Trust isthe UKs leading charity for children with acquired brain injury, providingexpert rehabilitation, education, therapy, and care at our national specialistcentre in Tadworth, and to children and their families across the UK, via ourBrain Injury Community Service.

Boasting a beautiful 24-acre site in Surrey, weare located just outside of London, close to the M25 (accessible via Junction8, A217 to Tadworth) and easily accessible via National Rail, by way of:Clapham Junction, Sutton, and Epsom.

The work we do is highly rewarding, and inaddition to an attractive salary, we offer a valuable range of benefits,including our staff flexible benefits platform, on-site nursery, free eyetests, enhanced Maternity and Paternity Pay, time out days for thoseexperiencing menopause symptoms and time off for gender reassignment.

We also offer additional annual leave days forthose with long service, with entitlements ranging from 35 to 41 days(including bank holidays) depending on your length of service.

Other benefits include free on-site parking; astaff shuttle service from Epsom and Sutton train stations to Tadworth Court, CarScheme (subject to eligibility), subsidised cafeteria, on-site staffaccommodation (subject to availability), the ability to retain your NHS pension(where applicable), or the opportunity tojoin an alternative scheme, and the opportunity to develop your career in asupportive environment.

Job responsibilities

Duties andResponsibilities

In collaboration withthe Head of Business Development & Commissioning, Lead Analyst & ImpactManager, Senior Commissioning Manager and relevant service leads, contribute tothe development & implementation of the business development strategy,optimising referral-generating activity across existing and new services.

Manageand deliver two connected areas of activity, drawing on support from colleaguesacross the organisation as required:

• Account-basedmarketing plan (referred to as key accounts) developing, cultivating andstewarding relationships to support referral pipelines across all services,including but not limited to relationships with NHS referrers and funders,local authorities, and private providers/funders.
• Servicesmarketing plan overseeing the creation, implementation and review ofmulti-channel marketing activity to both professionals and parents/families.

Overseethe organisations events programme, including hosted events webinars, sitevisits and tours, showcase events/open days, education events, and conferences,as well as external events conferences, round tables, networking events etc.,considering appropriate strategic alignment.

Oversee eventlogistics and provide day-to-day management, support and direction to theBusiness Development Marketing Officer.

RepresentThe Childrens Trust externally, at both events and in meetings, ensuringopportunities are maximised and position is optimised, as aligned to thestrategy. Consider, in collaboration with relevant colleagues, appropriatenessof event attendance and ensure that the attendance is evaluated to demonstratereturn on investment (direct and indirect).

Whereappropriate, consider and champion co-production of external conferences,including speaker opportunities, to strengthen the organisations position asthe go-to provider, and raise the profile of individual members of staff wherestrategically advantageous.

Support the Head ofBusiness Development & Commissioning and relevant service directors andleads with business cases, pathway development and the effective launch of newservices. Coordinate the associated business development, promotional, brandingand services-marketing requirements.

Work closely with theHead of Business Development & Commissioning, Lead Analyst & ImpactManager & Senior Commissioning Manager to monitor potential demand,competitor activity and relevant markets, identifying opportunities to expandreferral and income streams, generate new leads, improve the service offer andmitigate risk.

Work alongside the Head of Communications &Marketing within the Fundraising & Communications Directorate and theirteam, to harness support for the creation and implementation of servicesmarketing multi-channel campaigns which support our referral pipelines.

Oversee thecommissioning of services-related marketing briefs internally and externally,to support the implementation of referral marketing activity and demonstratereturn on investment.

Own andoversee the organisations portfolio of services-related marketing materials,including web-based content, digital content, and in-print, including existingmaterials and overseeing the development of new materials as required,harnessing support from the Business Development Marketing Officer.

Work with the Head of Business Development & Commissioning and LeadAnalyst & Impact Manager to set, manage and monitor the BusinessDevelopment operational expenditure budget and deliver requirements, toservices-marketing and business development spend.

Reconcile monthlytransaction listings, including credit card statements, supported by theBusiness Development Marketing Officer, to ensure effective management ofexpenditure budgets, producing reports as required.

Manage and coordinatebusiness development and services-marketing activity across existing and newservices, providing updates and reports through the Head of BusinessDevelopment & Commissioning and working closely with service leads.

Produceand develop regular reporting of the impact of services marketing for seniormanagement and leadership at the organisation to support and evidence how thiswork is supporting the business and strategic objectives.

Represent and champion The Childrens Trust externally, including atmeetings and events with key stakeholders, building and maintainingrelationships that support organisational strategy, referral growth, incomedevelopment and new lead generation.

ProfessionalStandards

To undertake all mandatory training in line with TheChildrens Trust policy.

Read and implement all policies, procedures and riskassessments pertinent to working practice and keeps up to date with policychanges as they occur.

To ensure strict confidentiality at all times, onlyreleasing information to those acting in an official capacity and withappropriate authority.

Maintain up to date knowledge and expertise on use ofrelevant computerised equipment and applications.

Prepare appropriately for Performance and DevelopmentReviews, identifying learning objectives and setting targets, identifyingopportunities for professional development in order to meet continuingprofessional development requirements.

Adhere to the policies and procedures of TheChildrens Trust.

Maintain professional boundaries and professionalismat all times.

Healthand Safety

Adheres to all Health and Safetyguidelines, principles, and regulations to perform your role and comply withThe Childrens Trust policies and procedures.

Promotes the health and safety ofothers.

Uses theincident reporting and risk assessment system (Vantage), to identify and reportrisks and incidents/actions if directed.

Responsiblefor identifying and mitigating risk within the work environment.

Wellbeingand Emotional Resilience

Maintains a positive approach andoutlook when dealing with change and overcoming challenges and problems.

Recognises own limitations, developsrealistic goals, and uses support network resource when or if necessary.

Treats challenges and problems as alearning experience.

Remains organised and focused when underpressure.

Responds appropriately and effectivelyto all constructive feedback.

Motivates self and others.

Person Specification

Skills & Abilities

• Excellent communication, influencing and presentation skills, with the ability to represent the organisation externally.
• Strong relationship management skills, with the ability to build effective partnerships and influence stakeholders.
• Ability to translate organisational strategy into effective business development and marketing plans.
• Strong organisational and project management skills, with the ability to manage competing priorities and coordinate multiple activities.
• Creative, proactive and innovative approach to identifying opportunities, generating referrals and supporting service growth.

Personal Qualities

• Commitment to the vision and values of The Childrens Trust.
• Flexible and can do attitude to competing commitments in workload.
• Highly motivated and reliable.
• Ability to cope working in a demanding environment.
• Commitment to maintaining personal wellbeing and the wellbeing of colleagues.
• Resilient and confident when managing challenging negotiations, competing priorities and complex situations.
• Collaborative and able to work effectively across the multi-disciplinary teams.

Knowledge

• Knowledge of effective business development approaches, including account-based marketing, stakeholder engagement and referral generation.
• Understanding of multi-channel marketing, including digital, web-based and printed promotional materials.
• Knowledge of market analysis, competitor activity and identifying opportunities for service development and growth.
• Understanding of brand management, organisational positioning and approaches to raising organisational profile.
• Knowledge of event planning and management, including evaluating effectiveness and return on investment.
• Understanding of the health, education and/or social care commissioning landscape and funding environments.

Experience

• Significant experience in a business development, marketing or relationship management role.
• Experience developing and implementing strategic marketing and business development plans to generate new leads, referrals and income opportunities.
• Proven experience developing and managing key stakeholder relationships, including with commissioners, referrers, and funders.
• Experience planning, delivering and evaluating multi-channel marketing campaigns, promotional activity and events.
• Experience managing marketing budgets, monitoring expenditure and evaluating return