Business Development Manager – South Normanton

Guest Motor Group; Fleet; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Commission package

Company car

Laptop

Company mobile phone

Increased holiday entitlement

Recruitment incentive awards

Cycle to work scheme

Job summary

Guest Motor Group is looking for a Business Development Manager for Sentinel Fleet Management in Fleet, England. This role involves driving growth by winning new business and managing the full sales cycle. Candidates should have proven B2B sales experience, especially within fleet management or logistics. The position offers a commission package, company car, and other benefits, supporting agile work hours and fostering strong partnerships within the automotive industry.

Qualifications

• Proven sales experience in B2B services, ideally in fleet management.
• Demonstrable success in generating and closing new business.
• Self-motivated and target-driven with minimal supervision.

Responsibilities

• Accelerate growth by winning new business for fleet management.
• Conduct proactive prospecting to identify potential clients.
• Manage the full sales cycle from needs analysis to closure.

Skills

Sales experience in B2B services

Consultative selling

Negotiation skills

Relationship building

CRM proficiency

Cloud-based software familiarity

Tools

CRM tools

Microsoft Office

Job description

Sentinel Fleet Management is a trusted UK-wide provider of comprehensive fleet services, offering scheduled and unscheduled maintenance, mobile repairs, grey fleet support, recharge management, and full compliance via tailored plans and technology‑driven solutions.

As part of the Guest Motor Group, Sentinel brings over a century of automotive service excellence and access to a national network of manufacturer-trained technicians and advanced IT systems.

What We Offer

• Commission package
• Company car
• Laptop
• Company mobile phone
• Increased holiday entitlement with length of service
• Recruitment incentive awards
• Cycle to work scheme

Working Hours

• 40 Hours per Week, Monday to Friday

Role Purpose and Responsibilities

To accelerate growth by winning new business for Sentinel Fleet’s full-service fleet management, leveraging our strengths in maintenance planning, mobile repair, compliance, and grey fleet solutions.

Main Duties

• Conduct proactive prospecting to identify fleet operators, logistics businesses, and commercial vehicle users in the UK market
• Develop and qualify a robust sales pipeline through cold outreach, referrals, events, and networking
• Manage the full sales cycle: needs analysis, value proposition presentation, proposal development, negotiation, and closure
• Collaborate with operations and technical teams to ensure smooth onboarding and service delivery
• Maintain accurate forecasting and CRM records for new leads, opportunities, and closed deals
• Represent Sentinel at trade shows, industry forums, and networking events to build brand awareness and generate leads
• Keep abreast of fleet market trends and competitor activity to identify emerging opportunities
• Leverage on Sales Opportunities in the sister trading company.
• Understand key customer requirements in order to provide bespoke customer led solutions.
• Collaborate with administrative teams to build accurate vehicle contract pricing.

Person Specification

• Proven BDM/sales experience in B2B services, ideally in fleet management, logistics, automotive, or technical solutions
• Demonstrable success in generating and closing new business
• Excellent consultative selling, presentation, and negotiation skills
• Ability to build rapport with senior stakeholders (Fleet & Operations Directors, Managing Owners)
• Self-motivated, target-driven, and able to work independently with minimal supervision
• Competent in using CRM tools and managing pipeline effectively
• Knowledge of fleet operational management and compliance services (MOT, servicing, grey fleet)
• Familiarity with cloud-based fleet software and telematics integrations
• Existing relationships with fleet operators, commercial vehicle networks, or transport logistics businesses

Skills & Qualifications

• Strong commercial aptitude and resilience in a hunter-style sales role
• Professional presentation and communication skills
• High level of organisation with ability to balance travel, client meetings, and internal coordination
• Proficient in CRM, Microsoft Office, and cloud tools for reporting and proposal production

Experience

• Experience in a BDM or sales role focused on securing new customers in fleet-related or service-driven sectors
• Track record of achieving and exceeding revenue targets through successful deal closing