Business Development Manager - Retail

JR United Kingdom; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An ambitious brand is seeking a dynamic Business Development Manager to enhance its presence in the retail sector. This role is crucial for driving revenue and expanding product reach across independent retailers and cash & carry outlets. You'll leverage your expertise to build strong relationships, execute tailored promotional campaigns, and deliver exceptional customer service. If you're a proactive individual with a passion for growth and a knack for strategic planning, this opportunity offers you the chance to shape the future of a key territory in an evolving market.

Qualifications

• Proven experience in business development or field sales, ideally within FMCG.
• Strong understanding of independent retail and cash & carry channels.

Responsibilities

• Identify and nurture relationships with independent retailers and cash & carry accounts.
• Develop and execute business development plans for market penetration.

Skills

Business Development

Sales Strategy

Customer Relationship Management

Negotiation Skills

Market Analysis

Tools

CRM Systems

Microsoft Office

Job description

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Business Development Manager - Retail, manchester

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Client:

Vertical Advantage

Location:

manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Our client is looking for a proactive and commercially astute Business Development Manager to grow their presence across independent retailers and cash & carry outlets. This role is pivotal in driving revenue, expanding product reach, and executing growth strategies in the field.

Responsibilities:

• Identify, build, and nurture relationships with independent retailers and cash & carry accounts, including convenience stores and off-licenses.
• Develop and execute business development plans to increase product distribution, market penetration, and revenue growth.
• Use a consultative sales approach to understand customer needs, activate displays, secure shelf space, and run tailored promotional campaigns.
• Conduct regular in-person visits to accounts, deliver compelling product presentations, tastings, and in-store activations.
• Act as a trusted partner to store owners and decision-makers, delivering excellent customer service and driving long-term loyalty.
• Monitor market activity, gather customer and competitor insights, and provide strategic feedback to internal teams to inform marketing and sales initiatives.
• Maintain up-to-date records of customer interactions, opportunities, and progress using CRM tools.
• Collaborate closely with marketing, logistics, and operations teams to ensure efficient and aligned execution of sales strategies.

Requirements:

• Proven experience in business development or field sales, ideally within the drinks or broader FMCG sector.
• Strong understanding of independent retail and cash & carry channels.
• Outstanding interpersonal and negotiation skills with a natural ability to build trust and influence stakeholders.
• Demonstrated success in achieving or exceeding sales targets in a competitive environment.
• Highly self-motivated, organized, and comfortable working independently in the field.
• Competency in CRM systems and Microsoft Office.
• Full UK driving license and flexibility to travel within the designated territory.

This is a fantastic opportunity to take ownership of a key territory, shape growth strategy on the ground, and be part of an ambitious brand in an evolving market.