Business Development Manager - Residential Fire

Ajax Systems; Greater London; On-site; GBP 60,000 - 100,000; Full time

Benefits offered by this job

Car allowance

Expenses covered

Work tools provided

Job summary

Ajax Systems in London is seeking a results-driven Business Development Manager to drive sales targets in the UK and Europe. You will build partnerships, present solutions, and push Ajax fire and life-safety products through key distributors and system integrators.

You will travel up to 70–80% of time, develop market strategies, participate in events, and provide product training to partners. The role offers a competitive base salary plus bonuses with company-covered expenses.

Qualifications

• B2B sales experience in fire/life-safety or related industry.
• Strong network within security distribution channels and system integrators.
• Solid understanding of fire/life-safety product standards and market practices.
• Excellent sales and technical presentation abilities.
• Able to travel up to 70–80% as required by business needs.

Responsibilities

• Achieve sales targets in the UK and nearby regions.
• Proactively develop new business opportunities and coordinate partner meetings.
• Deliver compelling presentations to engage partners and stakeholders.
• Identify and establish optimal distribution channels for Ajax fire and life-safety products.
• Provide product and commercial education sessions with partners to drive knowledge and sales.
• Advocate inclusion of Ajax products in system specifications and purchasing decisions.
• Collaborate with distribution partners to meet evolving market needs.
• Contribute to market strategies and vertical-market initiatives.
• Participate in marketing events and exhibitions to boost brand visibility.
• Offer feedback to management based on market requirements.

Skills

B2B sales

Industry network

Fire product knowledge

Presentation skills

Travel availability

Job description

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions.

The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems. The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax's unwavering mission.

Ajax Systems is a Ukrainian success story, a place of incredible strength and energy.

Key Responsibilities

• Achieve sales targets in the area
• Proactively seek out new business opportunities and coordinate meetings with potential partners to fuel business development
• Strategize, plan, and deliver compelling presentations to engage business partners and stakeholders
• Identify and establish partnerships with the most suitable fire alarm and life safety product distribution channels
• Conduct comprehensive product and commercial education sessions in collaboration with partners to enhance product knowledge and drive sales
• Advocate for the inclusion of Ajax Systems products in system specifications, actively influencing purchasing decisions
• Collaborate closely with branded product distribution partners to meet the evolving needs of business partners
• Contribute to the formulation and execution of market strategies tailored to Ajax Systems products and solutions
• Assist in the development of targeted strategies for vertical markets, maximizing opportunities for Ajax Systems
• Actively participate in marketing events and exhibitions to showcase Ajax Systems offerings and support brand visibility
• Play a vital role in the overall growth and expansion of the Ajax Systems brand
• Provide valuable feedback to management based on market requirements, contributing to the enhancement of current and future product offerings

Qualifications

• B2B sales experience with residential fire market
• Great business sense and network in the industry
• Deep understanding of the industry standards, channels, and sectors
• Technical competence with fire products
• Strong sales and technical presentation skills
• Ability to travel per business needs (up to 70 - 80% of time)
• Proactive, self-driven with hunter mentality.

We offer

• Opportunity to work in one of the most recognized and innovative security manufacturers
• Opportunity to take on new challenges, advance your career, and make a meaningful impact
• Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
• Competitive compensation that includes a base salary and performance-related bonuses
• Car allowance and all business expenses and work tools are covered by the company

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.