Business Development Manager - MDS Wales

BD; Winnersh; On-site; GBP 43,000 - 66,000; Full time

Job summary

BD is seeking a Business Development Manager to drive NHS Wales engagement, exceed annual sales targets for the Wales territory, and influence tender design within the MDS portfolio.

The role requires strategic pre-tender planning, strong stakeholder management, and the ability to allocate time to high-impact activities, coordinate with other teams, and translate customer needs into compelling solutions—while ensuring compliance and cost optimization.

Qualifications

• Proven years of sales experience within healthcare sales, critical for success.
• Strong leadership and management skills with a track record of solving complex problems.
• Demonstrated drive to succeed with strong interpersonal skills to influence partners.
• Experience driving growth across a defined territory.
• Willingness to travel up to 80% of time within Wales.

Responsibilities

• As a BDM covering NHS Wales, achieve or exceed annual sales targets for the territory within the BD portfolio.
• Allocate at least 4 days a month to strategic activities and pre-tender planning in Wales, including gap analysis and territory planning.
• Understand Welsh health priorities and communicate them to the Wales sales team.
• Suggest and plan solutions to customer issues to support tender selection in Wales.
• Provide insights to support national cash releasing and cost avoidance objectives.
• Coordinate tenders for the MDS portfolio and support other portfolios as needed.
• Plan and allocate resources for all pre- and post-tender implementations and track performance.
• Develop expertise on competitor activities, pricing strategies, and go-to-market plans.
• Build and manage relationships with partners and procurement bodies within Wales.
• Identify procurement contacts and manage influential points of contact across contracting authorities.
• Coordinate account-level plans with team members without direct hierarchical control.

Skills

Healthcare sales experience

Leadership

Problem solving

Interpersonal skills

Territory growth

Travel willingness

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Business Development Manager will be responsible for the development and nurturing of relationships with high level stakeholders having significant influence on national purchasing decisions. These may include NHS Wales, Local Health Board Commodity Advisory Panels and Local Health Board Procurement teams. A key element of the role is to premeditate activities that will influence the design of published tenders for the MDS portfolio that will ensure BD has a successful outcome.

Please note this role is initially being offered an 18-Month FTC basis. Main responsibilities will include:

• As a BDM covering NHS Wales, you will achieve or exceed annual sales targets for that territory, with a focus on the key strategic growth drivers within the BD portfolio.

• You will allocate a minimum of 4 days a month to the more strategic activities and pre-tender planning in Wales, including analysing current business, completing a gap analysis, and generating the territory plan in conjunction with other TMs for the Wales Territory.

• Will understand and anticipate the Welsh national health priorities, current and future pains and needs in depth, and communicate these within the wider sales team in Wales as appropriate.

• Suggest and plan compelling solutions to customer issues to support the tender selection process within Wales.

• Bring fresh insight to the customers’ business needs to support and achieve national objectives in meeting cash releasing and cost avoidance programmes.

• Retain overall responsibility for the coordination of all tenders relating to MDS portfolio and contributes, if applicable, supports tenders for other portfolios of products from other divisions.

• Plan and allocate resources for all MDS pre and post tender implementations and tracks performance, adjusting resources where necessary to achieve the plan.

• Build expert knowledge on competitor activities, pricing strategies and go to market activities.

• Build and manage internal/external relationships involving all partners and influential bodies within Wales.

• Build and identify the contact matrix within the procurement domain of the contracting authority ensuring that all potential points of contact and influence are managed appropriately.

• Coordinate account level plans with the other Team members, without direct hierarchical control.

About you

• Proven years of sales experience within healthcare sales is critical to be successful.

• Strong leadership and management skills, together with a consistent track record of complex problem solving.

• Demonstrated drive to succeed as well as strong interpersonal skills, with the ability to build strong coalitions and influence the key partners.

• Experience demonstrating your strengths to drive growth across your territory.

• You must be based in territory and comfortable travelling for up to 80% of your time within Wales.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

GBR Winnersh - Eskdale Road

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under “Our Commitment to You.”

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role’s specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

£43,300.00 - £66,025.00 GBP Annual