Business Development Manager - Foodservice

WR Logistics; Manchester; Remote; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Company car

Life assurance

Additional holiday days

Job summary

WR Logistics is recruiting a Business Development Manager for the foodservice sector with a national remit across the UK. You will target larger foodservice customers, multi-site operators, and group accounts, building relationships from initial contact through to binding agreements.

The role emphasizes identifying commercial opportunities, winning new business, and developing long-term customer relationships with senior decision-makers. A proactive, consultative seller is essential.

Qualifications

• Foodservice sales experience essential, with track record in new business.
• Experience selling into contract catering, hospitality, healthcare, education, leisure or multi-site environments.
• Able to engage senior commercial and procurement stakeholders.

Responsibilities

• Develop new business and growth across the national UK remit.
• Identify opportunities, build your pipeline and win new accounts.
• Engage with senior decision-makers to create credible commercial conversations.
• Manage tenders, frameworks or large contracts and drive revenue.

Skills

Foodservice sales

New business development

Contract accounts

Negotiation skills

Pipeline management

Stakeholder engagement

UK foodservice landscape

Job description

Business Development Manager - Foodservice

UK National | £45,000 - £50,000 + Company Car & Benefits

Are you an experienced foodservice sales professional who knows how the industry works, understands the challenges faced by industry leaders and enjoys winning new business?

This could be a great opportunity to take your career to the next level with a well-established, large-scale wholesaler within the UK foodservice market.

We're looking for a commercially minded Business Development Manager with a strong track record in foodservice sales and, importantly, a genuine understanding of the sector. This is a role for someone who can speak confidently with senior decision-makers, spot commercial opportunities and turn conversations into long-term customer relationships.

The opportunity

You’ll have a national remit, with a clear focus on new business development and growth.

Your target market will include larger foodservice customers, multi-site operators and group accounts across areas such as hospitality, leisure, healthcare, education and contract catering.

You’ll have the freedom to identify opportunities, develop your own pipeline and build relationships with prospective customers - from initial conversation through to negotiation and winning the account.

This isn't simply about making calls and hitting activity targets. You’ll need to understand what customers actually need, where the commercial opportunity sits and how a foodservice proposition can solve their challenges.

What we're looking for

Foodservice sales experience is essential. We're particularly interested in people who have experience selling into contract catering, hospitality, healthcare, education, leisure or other multi-site foodservice environments.

You’ll ideally bring:

• A proven track record of winning new business within foodservice
• Strong knowledge of the UK foodservice landscape and how the sector operates
• Experience dealing with multi-site customers, groups or contract accounts
• Confidence engaging with senior commercial and procurement stakeholders
• A consultative approach to sales and relationship building
• Experience working on tenders, frameworks or larger commercial contracts
• Strong commercial and negotiation skills
• The ability to manage a sales pipeline and turn opportunities into revenue
• A proactive, self-starting approach with genuine drive to deliver results

Most importantly, you’ll understand foodservice beyond simply selling into it. You’ll know the customer landscape, appreciate the pressures operators face and be able to have credible commercial conversations with decision-makers.

Why consider it?

This is an opportunity to join a substantial and established business at an exciting point in its foodservice growth.

You’ll have the backing of a sizeable organisation, while playing a key role in developing new customer relationships and opening up further opportunities within the UK market.

The package includes:

• £45,000 - £50,000 basic salary
• Company car
• Excellent training, progression and internal progression opportunities.
• Life assurance
• Options to purchase additional holiday days
• Location: National / UK-wide

If you’re an experienced foodservice sales professional who enjoys winning business and wants a role where your industry knowledge will genuinely make a difference, we’d be keen to hear from you.