Business Development Manager - Events

TAG; Greater London; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Private Medical and Dental insurance

Enhanced employer pension

Service-based holiday entitlement

Job summary

TAG provides high-touch, personalised travel and event management services and seeks a Business Development Manager Events in the UK. You will drive strategic sales, focus on high-value event solutions, and expand TAG's presence with key accounts across priority sectors.

You will own self-generated leads, maintain a strong pipeline, and convert opportunities into trading business while aligning with ICPs and targets. This is a senior ambassador role for TAG Events.

Qualifications

• Degree or higher in related field preferred.
• Knowledge of corporate events market and ICP.
• Experience in business development within events/travel sectors.

Responsibilities

• Own the full sales cycle from lead generation to closing.
• Build and maintain a high-quality sales pipeline.
• Develop targeted strategy for high-value corporate Meetings &Events opportunities.
• Represent TAG at trade shows, conferences and client meetings to promote the brand.

Skills

Sales

CRM

Negotiation

Lead generation

Account management

Education

Bachelor's degree

Tools

Salesforce

CRM systems

Job description

TAG provides high-touch, personalised travel and event management services to the biggest names on the planet, as well as top C-suite executives and award-winning productions. Our mission is to alleviate the stress and complexity of travel, and we are committed to uncovering solutions to get our clients where they need to be, feeling ready to take on the world. If you’re looking for a fun, ever-changing and challenging environment, TAG is the answer. Whether you are a highly experienced professional or this is the first step in your career, our doors are open to everyone with an ambitious attitude, a genuine spirit and teamwork mindset.

Business Development Manager Events Overview:

The Business Development Manager Events is a high-impact commercial role responsible for elevating TAG Events in the market. Driving the strategic sales activity for TAG Events, with a focus on positioning and selling high-value event solutions. This role is key to growing TAG’s presence within new client accounts and plays a pivotal part in expanding the TAG Events footprint across priority sectors.

This role has responsibility for self-generating high-quality leads, maintaining a strong and active sales pipeline, and converting opportunities into trading business, all in line with the Ideal Customer Profile (ICP) and business targets. Act as a senior ambassador for TAG Events, raising brand visibility across the UK M&E market.

Responsibilities & Duties:

• Be a driving force to contribute to the continued growth and success of TAG Events. Ownership of success and growth of new business.
• Manage the full sales cycle, including lead generation, qualification, pitching, proposal writing, negotiation, and closing.
• Develop and execute a targeted new‑business strategy focused on high‑value corporate Meetings & Events opportunities.
• Leverage industry networks, partnerships, and market intelligence to elevate TAG’s Events proposition.
• Lead commercial discussions and negotiate pricing and contract terms in alignment with company objectives.
• Continuously refine and prioritise target segments
• Achieve targets of qualified opportunities and set appointments in line with agreed KPIs.
• Represent TAG at trade shows, conferences, networking events, and client meetings to promote brand awareness and generate leads.
• Identify and recommend where the TAG Events’ offering can be improved to meet client-expected benchmarks.
• Collaborate with TAG’s global sales and account management team to share potential leads and collectively support the achievement of company expansion.

Qualifications:

• Education to Degree level or higher in related field - In lieu of education – equivalent combination of education and directly related experience
• Comprehensive knowledge of the corporate Events market industry
• (preferably within a TMC client-base)
• Extensive experience of business development within the Events industry (preferably in travel)
• Strong understanding of company values and objectives, strategy execution and delivery
• Demonstrated success in a similar role in a competitive industry
• Competent user of Salesforce, and or other CRM equivalent systems
• Proven record of working in a dynamic and fast-paced environment

Experience TAG Perks:

• Private Medical and Dental insurance
• Enhanced employer pension contributions
• Service-based holiday entitlement

We are committed to offering an equal opportunity for all employees and applicants. To express your interest in the role, please send your updated CV to [e-mail].