Business Development Manager - Commercial Strategy & Market Development (EMEAI)

Oxford Instruments Life Science; High Wycombe; On-site; GBP 70,000 - 90,000; Full time

Job summary

Oxford Instruments is seeking a highly collaborative Business Development Manager to drive commercial growth across EMEAI, connecting BUs, product lines and regional teams to launch offerings and deliver customer value.

You will unite Sales, Service, Marketing and Product Management to translate market insights into strategy, lead quarterly reviews and shape go-to-market plans for products, software and services across multiple markets.

Qualifications

• Experience in business development, commercial strategy, product commercialisation, software or service go-to-market activities, marketing, sales enablement or a related commercial role.
• A strong understanding of go-to-market processes and launch activities across products, software platforms and/or service offerings.
• Experience gathering and translating customer and market insights into business actions.
• The ability to influence and coordinate stakeholders across a complex matrix organisation.
• Strong project management skills with the ability to drive initiatives forward and maintain momentum.
• Excellent communication and relationship-building skills.
• A naturally curious mindset with an interest in market trends, customer challenges and growth opportunities.
• Some direct sales or customer-facing commercial experience.
• The confidence to engage with senior stakeholders and challenge constructively when needed.

Responsibilities

• Drive the commercialisation of new products, software solutions and service offerings across the region, ensuring successful launch planning and execution.
• Gather and consolidate Voice of Customer (VoC) insights from across EMEAI and translate them into meaningful recommendations for Product Lines and Business Units.
• Act as the strategic bridge between the region and global Product Management teams, helping ensure innovation roadmaps align with customer and market needs.
• Coordinate cross-functional teams across Sales, Service, Marketing, Applications and Product Management to deliver commercial objectives.
• Analyse market trends, competitive activity and pricing dynamics to identify growth opportunities and inform strategic direction.
• Lead and facilitate quarterly business reviews and product line engagement forums.
• Develop compelling value propositions and go-to-market strategies for products, software and services.
• Support sales enablement through training, tools, messaging, and commercial assets that improve customer engagement and win rates.
• Track commercialisation performance, adoption and growth initiatives, ensuring progress is visible and momentum is maintained.
• Build strong relationships with customers and key stakeholders to deepen understanding of market challenges, emerging applications and future opportunities.

Skills

Business development

Commercial strategy

Go-to-market

Marketing

Sales enablement

Relationship building

Project management

Job description

Location: UK, Germany, France, Spain.

Help Shape the Future of Commercial Growth Across EMEAI

Oxford Instruments is looking for a highly collaborative and commercially-minded Business Development Manager to play a pivotal role in connecting our Business Units, Product Lines and Regional Commercial teams across EMEAI.

This is a highly visible position at the centre of our commercial strategy, ensuring that products, software solutions and services, market opportunities, customer insights and regional execution come together to drive sustainable growth.

You’ll act as the link between strategy and execution—bringing together Sales, Service, Marketing, Product Management and Commercial Leadership to ensure we launch the right offerings, deliver compelling customer value propositions, and equip our teams for success.

If you enjoy turning market intelligence into action, influencing across functions, and driving complex initiatives in a global matrix environment, we’d love to hear from you.

What You’ll Be Doing

• Drive the commercialisation of new products, software solutions and service offerings across the region, ensuring successful launch planning and execution.
• Gather and consolidate Voice of Customer (VoC) insights from across EMEAI and translate them into meaningful recommendations for Product Lines and Business Units.
• Act as the strategic bridge between the region and global Product Management teams, helping ensure innovation roadmaps align with customer and market needs.
• Coordinate cross-functional teams across Sales, Service, Marketing, Applications and Product Management to deliver commercial objectives.
• Analyse market trends, competitive activity and pricing dynamics to identify growth opportunities and inform strategic direction.
• Lead and facilitate quarterly business reviews and product line engagement forums.
• Develop compelling value propositions and go-to-market strategies for products, software and services.
• Support sales enablement through training, tools, messaging, and commercial assets that improve customer engagement and win rates.
• Track commercialisation performance, adoption and growth initiatives, ensuring progress is visible and momentum is maintained.
• Build strong relationships with customers and key stakeholders to deepen understanding of market challenges, emerging applications and future opportunities.

What Success Looks Like

• Customer needs are clearly understood and represented.
• Business Units have meaningful market intelligence to inform decisions.
• New products, software solutions and services are commercialised effectively and consistently.
• Sales, Marketing and Service teams are aligned behind common goals.
• Strategic priorities are translated into practical, measurable actions.
• Cross-functional teams work together efficiently to accelerate regional growth.

About You

We’re looking for someone who combines commercial insight, strategic thinking and strong execution capability.

You will likely have

• Experience in business development, commercial strategy, product commercialisation, software or service go-to-market activities, marketing, sales enablement or a related commercial role.
• A strong understanding of go-to-market processes and launch activities across products, software platforms and/or service offerings.
• Experience gathering and translating customer and market insights into business actions.
• The ability to influence and coordinate stakeholders across a complex matrix organisation.
• Strong project management skills with the ability to drive initiatives forward and maintain momentum.
• Excellent communication and relationship-building skills.
• A naturally curious mindset with an interest in market trends, customer challenges and growth opportunities.
• Some direct sales or customer-facing commercial experience.
• The confidence to engage with senior stakeholders and challenge constructively when needed.

Why This Role Is Different

This is not a traditional sales role focused on prospecting or individual targets.

Instead, you will be responsible for ensuring the entire commercial ecosystem works effectively together. You will help answer critical business questions such as:

• Are we developing the right innovations for our customers?
• How should we position and commercialise new products, software solutions and services?
• What are competitors doing and how should we respond?
• How do we best equip Sales and Service teams to succeed?
• What customer insights should influence future product and service development?

You will have the opportunity to influence strategy, shape regional growth priorities and make a measurable impact across multiple product lines, service portfolios and markets.

What We Offer

At Oxford Instruments, you’ll join a business where science and technology are transforming the world around us. You’ll work alongside talented colleagues across a global organisation, helping bring innovative products, software capabilities and service solutions to market while driving commercial success across EMEAI.