Business Development Manager - B2B

Vertical Advantage Ltd; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

Vertical Advantage Ltd is seeking a proactive B2B New Business Development Manager to expand the customer base in the HoReCa sector across the UK. This field-based role focuses on identifying opportunities, building relationships and converting prospects into long-term customers.

You will target new Horeca customers, manage a strong pipeline, and drive the full sales cycle from outreach to close. The ideal candidate has 2+ years in B2B sales, a proven track record of meeting targets and a

Qualifications

• 2+ years in B2B new business or business development.
• Proven track record of achieving or exceeding sales targets.
• Experience in HoReCa, hospitality or out-of-home sectors is advantageous.
• Proactive, entrepreneurial and self-starting approach.
• Strong communication, networking and relationship-building skills.

Responsibilities

• Identify, target and acquire new customers across the HoReCa channel.
• Build and manage a strong pipeline through territory mapping and proactive prospecting.
• Drive the full sales process from initial outreach through to conversion.
• Use cold calling, networking, social selling and face-to-face meetings to generate opportunities.
• Maximise commercial opportunities and support activation of new customers.
• Develop market and customer insight to identify opportunities.
• Maintain accurate pipeline management and forecasting.

Skills

B2B sales

Cold calling

Relationship building

Self-starter

Territory planning

Job description

Overview on the Role

Our client is a globally recognised premium consumer brand with a strong presence across the out‑of‑home and hospitality sectors. They are continuing to invest in growth and are looking for an ambitious commercial professional to help expand their B2B customer base.

The brand is seen all over homes in the UK and globally and are on a great trajectory to continue to grow across a number of regions and channels!

As B2B New Business Development Manager, you will be responsible for winning new customers across the HoReCa sector while growing a portfolio of newly acquired accounts. This is a highly proactive, field‑based sales role focused on identifying opportunities, building relationships and converting prospects into long‑term customers.

Responsibilities

• Identify, target and acquire new customers across the HoReCa channel
• Build and manage a strong pipeline through territory mapping and proactive prospecting
• Drive the full sales process from initial outreach through to conversion
• Use cold calling, networking, social selling and face‑to‑face meetings to generate opportunities
• Maximise commercial opportunities and support the successful activation of new customers
• Develop strong market and customer insight to identify emerging opportunities
• Maintain accurate pipeline management and forecasting

Requirements

• Minimum 2 years' experience in B2B new business or business development
• Proven track record of consistently achieving or exceeding sales targets
• Experience within HoReCa, hospitality or the wider out-of-home sector would be highly advantageous
• A proactive, entrepreneurial and self-starting approach
• Strong communication, networking and relationship-building skills
• Highly organised, resilient and comfortable working independently
• Passion for winning new business and closing opportunities