Business Development Manager

BP DRINKS; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

A beverage company based in Manchester seeks a Sales Manager for the Brewery. This role focuses on driving distribution and visibility, achieving sales targets, and maintaining strong customer relationships. Key qualifications include excellent communication and negotiation skills, along with a proactive approach to challenges. The position offers full-time employment within the beverage manufacturing and retail sectors, making it an exciting opportunity for a motivated individual to join a dynamic team.

Qualifications

• Excellent communication skills and the ability to build strong customer relationships.
• Confident negotiation and objection-handling abilities, with solid commercial acumen.
• Trade-savvy, passionate and committed to high performance.
• Solution-oriented, proactive mindset with strong presence, reliability, self-motivation and ambition.
• Effective time and workload management to maximise efficiency and impact.

Responsibilities

• Secure distribution and drive visibility for the brewery.
• Achieve and exceed sales and distribution targets.
• Negotiate commercial partnership agreements.
• Maintain and utilise point-of-sale tools for growth.
• Drive on-trade marketing and brand execution excellence.

Skills

Excellent communication skills

Negotiation abilities

Strong local market knowledge

Solution-oriented mindset

Proactive mindset

Job description

This range is provided by BP DRINKS. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from BP DRINKS

Director of BP DRINKS Search & Selection- Specialist Drinks Recruitment

Job Title: Sales Manager – Brewery

About the Role

The BDM will be responsible for securing distribution, driving availability and visibility, ensuring exceptional product quality in the trade, and delivering continuous volume growth.

What We’re Looking For

1. Be the Face of the Brewery

• Live and breathe the on-trade environment.
• Demonstrate a proactive, “do it now” attitude and deliver outstanding service to customers.
• Engage key consumers through innovative activations that set our beer range apart in a competitive market.

2. Planning & Drive for Results

• Work efficiently to identify, win and maintain distribution.
• Ensure correct positioning of the brewery’s beer portfolio.
• Consistently achieve (and exceed!) distribution, revenue and brand-execution targets.
• Work effectively across functions including marketing, operations, customer service and senior leadership.
• Be an active contributor to the sales team-support colleagues and share best practices to drive collective success.

4. Negotiation & Customer Management

• Negotiate and implement commercial partnership agreements.
• Complete all reporting requirements accurately and on time.

5. On-Trade Marketing

• Maintain and utilise point-of-sale tools to drive growth.
• Bring the brewery’s on-trade vision to life through innovative brand support that adds value for customers.

6. Brand Execution Excellence

• Perfect Quality: Ensure consumers experience world-class quality every time they enjoy our beer.
• Perfect Serve: Champion optimal serve standards, including temperature and presentation.
• Perfect Visibility: Secure strong, consistent brand visibility to maximise sales.
• Right Price: Encourage optimum pricing to deliver value for both customers and the brand.

Experience

• Proven track record of consistently delivering sales and distribution targets.
• Strong local market knowledge, contacts, and industry experience within the trade.

Knowledge & Skills

• Excellent communication skills and the ability to build strong customer relationships.
• Confident negotiation and objection-handling abilities, with solid commercial acumen.
• Trade-savvy, passionate and committed to high performance.
• Solution-oriented, proactive mindset with strong presence, reliability, self-motivation and ambition.
• Effective time and workload management to maximise efficiency and impact.

Seniority Level

Associate

Employment Type

Full-time

Job Function

Beverage Manufacturing, Food and Beverage Retail, and Food and Beverage Services