Business Development Manager

Shoal Group; Luton; On-site; GBP 40,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic Business Development Manager to spearhead growth in the Contractor and Rail markets. In this pivotal role, you will leverage your B2B sales expertise to drive new business, manage key accounts, and deliver CPD-accredited training sessions. Collaborating closely with sales and marketing teams, you'll develop strategies to exceed sales targets while ensuring exceptional customer experiences. If you're passionate about building relationships and have a strong track record in sales, this opportunity offers a chance to make a significant impact in a thriving company dedicated to sustainable practices.

Qualifications

• 3+ years of B2B field sales experience, ideally in Contractor/Rail sectors.
• Ability to nurture relationships and close deals effectively.

Responsibilities

• Drive new business sales within the UK Contractor and Rail market.
• Build long-term relationships with contractors and rail clients.

Skills

B2B Sales

Project Management

Communication Skills

CRM Systems

Lead Generation

Education

Relevant Qualifications

Tools

Digital Sales Tools

LinkedIn

Job description

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FS Cables and Cablecraft - Supplying Cables & Accessories

Introduction

Shoal Group is based in Butterfield Business Park, Luton, with additional sites in Tetbury, Gloucestershire (Specialist Wiring Accessories ‘SWA’) and a manufacturing facility in Plymouth (Birch Valley Plastics). We are a leading distributor of high-quality flexible and specialist cables, cable management, identification, termination, fastenings, fixings, and tools for the electrical and construction industries. We represent both in-house and market-leading brands, with wide-ranging approvals, supplied directly to UK OEMs, panel builders, electrical and rail contractors, and indirectly through wholesaler channels. We are also growing our export market presence.

Shoal Group generates annual revenues of approximately £45 million, employs 190 team members, and is part of Diploma PLC—a FTSE 100 company with over 2,700 employees globally.

We value our people, their development, and their wellbeing. Our business is driven by long-term sustainable relationships with our customers and suppliers, underpinned by a commitment to responsible environmental practices and smarter operations.

We now require an experienced Business Development Manager to develop and grow our Contractor & Rail sales base across Shoal Group brands.

What to Expect in This Role

As a Business Development Manager, your primary goal is to drive new business sales within the UK Contractor and Rail market. You’ll be leveraging your B2B expertise, strong communication skills, and project management experience to meet monthly sales targets while delivering an exceptional customer experience.

In addition to business development activities, you will receive key existing accounts to grow and further develop, ensuring continued expansion and maximisation of customer opportunities.

You will also be trained to deliver CPD-accredited training sessions to customers, adding value through knowledge-sharing and building credibility with contractor businesses. Participants will receive official accreditation upon course completion, enhancing Shoal’s trusted industry reputation.

You will collaborate closely with our Contractor & Rail Sales Manager, account managers, inside sales, and marketing teams to maximise sales opportunities across all Shoal brands.

Key Responsibilities

• Own and grow sales within a defined territory, consistently meeting and exceeding monthly, quarterly, and annual targets.
• Build strong, long-term relationships with contractors and rail clients through professional, solution-focused engagement.
• Develop and execute a focused business development plan in collaboration with the wider sales and marketing teams.
• Schedule and manage a robust field-based diary (approx. 80% field, 20% office/home).
• Maintain CRM records with accurate updates on quotes, meetings, activities, and next steps.
• Partner with inside sales colleagues to ensure consistent follow-up and conversion from quote to order.
• Negotiate pricing and service agreements intelligently with sales management support.
• Identify and communicate market trends, competitor activity, and customer feedback to inform strategy.
• Deliver CPD training to customers and support their learning with accredited certification.
• Participate in regular reporting and review with the Contractor & Rail Sales Manager.
• Adhere to Health & Safety and Quality Management procedures.

Candidate Profile

We’re looking for someone who:

• Has a strong B2B field sales track record (3+ years), ideally within the Contractor and/or Rail sectors.
• Understands the contractor landscape, decision-making processes, and procurement cycles.
• Has the ability to generate and convert leads, nurture relationships, and close deals.
• Is confident presenting at all levels, from site personnel to senior buyers.
• Has a good grasp of technical products (cable, accessories, etc.).
• Uses CRM systems effectively and is comfortable with digital sales tools and LinkedIn.
• Holds relevant qualifications or training (preferred but not essential).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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