Business Development Manager

Global Brands Limited; Liverpool; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Performance based annual bonus

25 days holiday

Pension

Opportunities for career progression

Access to in-house Global Academy

Job summary

A leading independent drinks brand development company in Liverpool is seeking a Business Development Manager. This role involves driving distribution and brand activation in the on-trade sector, identifying new business opportunities and maintaining key account relationships. Successful candidates will have a strong understanding of the regional on-trade, excellent negotiation skills, and proficiency in Salesforce and Microsoft Office. The position offers a performance-based bonus, 25 days holiday, and opportunities for career progression.

Qualifications

• Experience in the on-trade sector is essential.
• Proficient in Microsoft Office applications.
• Ability to work under pressure and to deadlines.

Responsibilities

• Identify and pursue new business opportunities.
• Execute sales strategy for the on-trade channel.
• Manage relationships with key accounts.
• Lead account negotiations to secure favourable terms.
• Achieve assigned sales targets.

Skills

Strong understanding of regional on trade

Negotiation skills

Organisational skills

Influencing skills

Problem-solving skills

Self-motivated

Tools

Salesforce

Excel

PowerPoint

Job description

Role

Business Development Manager

We are Global Brands Ltd - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons. Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams. At Global Brands, we are more than just beverages; we\'re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector. Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.

The Role

With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on-premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on-trade environment.

Key responsibilities

• Identify and pursue new business opportunities within the on-trade sector, expanding distribution and increasing product listings.
• Implement and execute the sales strategy for the on-trade channel, aligning with the company\'s overall objectives.
• Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
• Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
• Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
• Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long-term partnerships.
• Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
• Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
• Maintain accurate and up-to-date records of all customer interactions and sales activities in the CRM system.
• Analyse client data to identify trends and opportunities for upselling or cross-selling.

The person

• Strong understanding of regional on trade, including key players, trends, and challenges.
• PC literacy including PowerPoint, PDF, and Excel
• Experience of Salesforce would be advantageous.
• Strong negotiation, organisation and influencing skills.
• Self-motivated and results driven
• Exceptional problem-solving skills and the ability to work under pressure.
• Ability to build and maintain strong relationships with clients and internal teams.
• Strong organisational and time management skills.

The Package

• Performance based annual bonus
• 25 days holiday
• Pension
• Opportunities for career progression within the business
• Access to our in-house Global Academy

EEO and interview process

Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Global Brands Ltd celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.