Business Development Manager

SM UK; Liverpool; On-site; GBP 75,000 - 120,000; Full time

Benefits offered by this job

Company car

Private healthcare

Life Assurance

Pension

Job summary

SMUK is seeking an experienced Business Development Manager to take ownership of the North West territory within the commercial fleet safety sector. You will identify opportunities, nurture relationships with fleet operators and drive the sales cycle from initial contact to order, coordinating with internal teams to deliver Total Fleet Solutions.

The role is field-based with regular travel, offering a competitive basic salary, uncapped commission and a company car, plus private healthcare,

Qualifications

• Proven track record in B2B business development, field sales or solution-based sales.
• Experience identifying, developing and converting new business opportunities.
• A consultative approach to selling, with the ability to understand a customer's requirements and develop an appropriate solution.
• Strong communication, presentation and relationship-building skills.
• Commercial confidence and the ability to negotiate effectively.
• Ability to engage credibly with customers and decision-makers at different levels.
• Proactive, self-motivated with the ability to manage a regional territory.
• Good pipeline management, CRM discipline and forecasting skills.
• Collaborative, team-focused approach and willingness to share knowledge.

Responsibilities

• Identify and develop new business opportunities with North West fleet operators.
• Build relationships with Fleet Managers and key decision-makers.
• Take opportunities from initial conversation to quotation and order.
• Collaborate with internal teams to deliver viable solutions.
• Maintain a strong, accurate sales pipeline in CRM.
• Provide realistic sales forecasts and meet targets.

Skills

B2B sales

Field sales

Consultative selling

Relationship building

Driving licence

CRM discipline

Forecasting

Tools

CRM systems

MS Office

Job description

Business Development Manager - Commercial Fleet Safety

North West

Location: Field-based, covering the North West

Job Type: Full-time, Permanent 40 hours per week Monday to Friday

Salary: Competitive basic salary, dependent on experience

OTE: In excess of £75,000 with uncapped commission

Benefits: Company car, Private Healthcare, Life Assurance, Pension and additional benefits

The Opportunity

SMUK is an established specialist in commercial vehicle safety systems and fleet technology, working with fleet operators across the UK to deliver practical, engineered solutions that improve vehicle safety, compliance and operational performance.

We don't simply sell individual products. We work with our customers to understand the challenges they face and bring together the right combination of technology, products, installation and support to deliver a Total Fleet Solution.

As part of our continued growth, we are looking to appoint an experienced Business Development Manager to take ownership of our North West territory and further develop SMUK's presence within the commercial fleet sector.

This is a proactive business development role for someone who enjoys creating opportunities, opening new doors and building strong commercial relationships.

You’ll be responsible for developing new business with commercial fleet operators across your region, taking opportunities from initial conversation through to solution development, quotation, negotiation and order, while building relationships that create long-term value for both the customer and SMUK.

What You’ll Be Doing

You’ll take ownership of business development across your territory, with responsibility for building a strong pipeline and delivering sustainable sales growth.

Your key responsibilities will include:

• Identifying, targeting and developing new business opportunities with commercial fleet operators across the North West.
• Building strong relationships with Fleet Managers, Transport Managers, commercial vehicle dealerships and other key decision-makers and industry stakeholders.
• Taking a consultative approach to understand each customer's fleet, operational, safety and compliance requirements.
• Promoting the breadth of SMUK's capabilities, identifying opportunities to bring together products, technology, installation and support to deliver a Total Fleet Solution.
• Developing customer opportunities from initial engagement through site meetings, specification, quotation, negotiation and order.
• Identifying opportunities to develop and grow existing customer relationships alongside new business acquisition.
• Working collaboratively with our internal Sales, Projects, Engineering and Operations teams to ensure proposed solutions are practical, commercially viable and successfully delivered.
• Maintaining a strong and well-managed sales pipeline through our CRM system.
• Providing accurate and realistic sales forecasts and working towards agreed sales targets and objectives.
• Developing a strong understanding of your regional market, identifying emerging opportunities and potential customers.
• Representing SMUK professionally at customer meetings, industry events, exhibitions and trade shows.

What We’re Looking For

Above all, we’re looking for a genuine business developer.

You’ll be commercially driven, comfortable creating your own opportunities and confident building relationships from the ground up. You’ll also understand that successful business development isn't just about winning an initial order. It's about understanding the customer, delivering the right solution and developing a relationship that grows over time.

You’ll ideally bring:

• A proven track record in B2B business development, field sales or solution-based sales.
• Demonstrable experience of identifying, developing and converting new business opportunities.
• A consultative approach to selling, with the ability to understand a customer's requirements and develop an appropriate solution.
• Strong communication, presentation and relationship-building skills.
• Commercial confidence and the ability to negotiate effectively.
• The ability to engage credibly with customers and decision-makers at different levels.
• A proactive, self-motivated approach and the ability to manage a regional territory effectively.
• Good pipeline management, CRM discipline and forecasting skills.
• A collaborative, team-focused approach, with a willingness to share knowledge, support colleagues and contribute to the wider success of the Sales team.
• A full UK driving licence.

It Would Be Great If You Also Have

Experience within the HGV, commercial vehicle, fleet, transport, logistics, vehicle technology or associated automotive sectors would be particularly beneficial.

Knowledge of commercial vehicle safety systems or fleet technology would also be advantageous, as would an established network within the commercial fleet sector.

However, for the right experienced business development professional, comprehensive product and technical training will be provided.

What We Offer

We want our Business Development Managers to have the tools, support and earning opportunity to succeed.

The package includes:

• Competitive basic salary, dependent on experience
• OTE in excess of £75,000
• Uncapped commission
• Company car
• Private Healthcare, including discounted gym membership
• Life Assurance at 3x basic salary
• Company Pension Scheme
• 31 days' annual leave including Bank Holidays, increasing with length of service
• Birthday leave plus birthday gift voucher
• Recruitment Referral Scheme
• Comprehensive in-house product and technical training
• Company mobile phone and laptop

This is a field-based role covering the North West, requiring regular travel throughout the territory to develop opportunities and meet customers.

Although you'll have responsibility for your own territory and sales performance, you'll very much be part of one Sales team. We value people who collaborate, communicate openly and support their colleagues, recognising that our strongest results come from working together. You'll work closely with the wider Sales team and colleagues across SMUK, sharing customer and market insight, contributing to team objectives and playing an active part in internal sales meetings. Occasional travel elsewhere in the UK will also be required for customer meetings, exhibitions and industry events.

We're a growing business with ambitious plans, and we're looking for someone who wants to play an active part in that growth.

SMUK Total Fleet Solutions

INDHS

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