Business Development Manager

airproducts; Crewe; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Company Car

Fuel Card

Mobile Phone

Laptop

Job summary

Air Products is seeking a Business Development Manager for Industrial Gases to drive proactive and profitable sales of packaged gases, CryoEase, and engineered solutions across the North West England and North Wales region. You will develop new customers, coach the regional retail network, and collaborate with account teams to meet growth targets.

The role requires strong commercial focus, proven field sales experience, and willingness to travel; you will use CRM, SAP and pricing tools to manage

Qualifications

• Strong commercial focus with negotiation skills.
• Field-based B2B sales experience.
• Self-motivated with a track record of achievement in target-driven environments.
• Ability to communicate, interact and influence at all customer levels.
• Excellent teamwork and ability to develop win/win relationships.
• Willingness to travel extensively within the allocated area.
• Proficient IT usage including MS Office, CRM tools, SAP and pricing tools.

Responsibilities

• Proactive sales of packaged gases and CryoEase installations to new customers—build product knowledge for key market sectors.
• Archive supply agreements, technical specs and contracts within the CRM; timely submission of financial docs.
• Achieve personal targets for Packaged Gases revenue and CryoEase installations.
• Demonstrate Air Products differentiators; engage Applications & Commercial Technology teams as needed.
• Participate in campaigns, exhibitions and product launches.
• Collaborate with Retail Relationship Managers to grow annual retail openings and regional coverage.
• Support Major Accounts with opportunities within the existing portfolio.
• Maintain a healthy, current CRM pipeline and log call activities.
• Field-based work estimated at ~75% of time.

Skills

Commercial awareness

Field sales

Self-motivated

Communication

Teamwork

Travel readiness

MS Office

Tools

SAP

CRM

Pricing tools

Microsoft Office

Job description

At Air Products, we reimagine what's possible. By tapping into the motivation of our people and our collective experience, we create the ideas and innovations that drive us forward. When we come together - where every voice is heard and everyone knows they belong and matter - we create solutions that launch people into space, support lifesaving care in hospitals, and enable the construction of groundbreaking, world scale production facilities.

Reimagine What's Possible

An opportunity exists within the UK Industrial Gases Commercial Team for a Business Development Manager (Industrial Gases) who will be responsible for the proactive and profitable sales of our Packaged Gases, CryoEase and Differentiated Equipment/Engineering solutions within their Merchant Sales Unit (MSU). The Business Development Manager role requires a good general knowledge of the end user markets in particular metal fabrication, food and leisure.

They will be supporting a region that is spread across the North West of England and North Wales.

Business growth is expected to come from new customer acquisition via self-generated prospecting, existing customer referrals and marketing campaigns. In addition, new business will be achieved through the development, support and coaching of the regional retail network (Sales Centres and Agents) working in conjunction with the Retail Relationship Manager.

Duties include:

• Proactive sales of packaged gases and CryoEase installations to new customers, by building product and market knowledge in the Industrial Gases market sectors we serve.
• Accurately completing and archiving of supply agreements, technical specifications and associated contracts within the CRM system. Timely submission of all financially related documentation e.g. DDM. All of which support the onboarding of new customers for which you are responsible for within the first 3 months of trading including formal handover to the relevant account management team.
• Achievement of personal targets for Packaged Gases revenue and CryoEase tanks installed and onstream.
• Demonstrating Air Products differentiated offerings and engineered solutions to gain added value from our prospect base, engaging the Applications specialists and Commercial Technology teams as the need arises.
• Participation in sales and retention campaigns, exhibitions and any new product launches.
• Working with the Retail Relationship Managers to achieve annual retail growth targets and development of new retail openings.
• Support Major Account teams with the development of opportunities within the existing portfolio.
• Use of CRM tool to maintain a healthy, current and valid prospect pipeline, record call activities and process new business acquisition in line with required targets.
• Field based activities are expected to equate to approximately 75% of the BDM's time.

As the Business Development Manager, you already are or have;

• Strong commercial focus and good negotiations skills.
• Demonstrable track record & prior experience of field based selling into business-to-business markets, using consultative and added value techniques.
• Self-motivated and self-directed with a desire and proven track record of achievement within a target driven environment.
• The ability to communicate, interact and influence at all levels of customer organization
• Excellent team skills and capability of successfully developing win/win situations with peers.
• High energy individual, willing to travel extensively within allocated area to enhance effective use of time.
• Use of IT to enhance communication, business analysis and growth opportunities, which include but not limited to: Microsoft Office, CRM tool, SAP and Pricing tools.

At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter. We invite you to bring your diverse self and creativity to a company reimagining what's possible. Be part of our growth story and make a difference.

We offer a competitive salary and benefits package (including Company Car, Fuel Card, Mobile Phone and Laptop), a culture of respect, challenge and innovation - with excellent opportunities for growth and development.

#LI-MN1

Founded in 1940, Air Products is a world-leading industrial gases company and has a proud history of innovation, operational excellence, with an unwavering commitment to safety and environmental stewardship. Working together, we are taking our passion and diverse backgrounds forward to reimagine what's possible and generate a cleaner future for our customers, our communities, and the world.