Business Development Manager

Wilmington plc; Cardiff; On-site; GBP 42,000 - 45,000; Full time

Benefits offered by this job

25 Days Annual Leave

Additional Holiday Purchase

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers and Wellbeing

Job summary

Astutis, part of Wilmington plc, seeks a Business Development Manager to drive new business growth, engage senior decision-makers and convert opportunities into long-term partnerships in health, safety, environmental and sustainability training.

You will build a strong sales pipeline through direct outreach, networking and CRM data, while collaborating with a commercial team to achieve activity KPIs and revenue targets. Hybrid Cardiff role with initial in-office presence.

Qualifications

• Experience in B2B sales with a consultative approach.
• Ability to manage opportunities through a structured sales pipeline.
• Strong communication and relationship-building skills.

Responsibilities

• Identify and pursue new business opportunities.
• Lead customer presentations and tailor proposals.
• Maintain CRM data and forecast pipeline.
• Collaborate with Marketing on campaigns and with Delivery on contracts.

Skills

B2B sales

Prospecting

CRM management

Communication

Account targeting

Negotiation

Team collaboration

Tools

CRM (Sage CRM)

Job description

Company Outline

Job Role: Business Development Manager

Location: Hybrid / Cardiff (5 days in the office initially)

Salary: £42,000 - £45,000 DoE + £11,000 commission

Contract Type: Full time, permanent

What We CanOffer You:

• 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
• Additional Holiday Purchase
• Hybrid Working
• Performance-Related Bonus
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers and Access to Wellbeing Resources

Why do we want you?

Astutis, part of Wilmington Plc, is looking for a motivated Business Development Manager who is passionate about creating new opportunities, building meaningful client relationships and driving commercial success.

You’ll play a key role in expanding our customer base, identifying new accounts and helping organisations access industry-leading health, safety, environmental and sustainability training solutions. We’re looking for someone who thrives on winning new business, enjoys uncovering customer needs and is motivated by turning conversations into long‑term partnerships.

You’ll be at your best if you’re naturally curious, commercially minded and confident engaging with decision‑makers. We want someone who can combine a proactive, results‑driven approach with a genuine desire to help clients find the right solutions for their business challenges.

If you’re resilient, ambitious and excited by the opportunity to make a real impact within a growing organisation, we’d love to hear from you. In return, you’ll join a collaborative and supportive team where your success is recognised, your ideas are valued and your contribution directly influences the future growth of Astutis.

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria.

Job purpose, tasks and responsibilities

As a Business Development Manager, you will play a key role in driving new business growth by identifying, engaging and converting prospective customers into long‑term Astutis clients. Your focus will be on building a strong pipeline of opportunities, developing lasting customer relationships and generating recurring revenue through a consultative sales approach.

Tasks & Responsibilities

• Prospect for new business opportunities through direct outreach, networking and utilisation of existing CRM data to achieve set activity KPIs and sales targets.
• Effectively follow up on incoming enquiries and referrals from the Business development activities.
• Lead new business customer presentations, identifying client buying drivers and positioning Astutis services to meet these needs.
• Produce compelling sales proposals including accurate price quotations in line with target product line GM’s
• Work with the Sales Director to identify and target new customer Accounts
• Accurately record pipeline and customer data in CRM (Sage CRM)
• Work closely with business delivery functions as customer representative to ensure contracts are fulfilled in line with expectations.
• Assist the finance department in capturing invoicing master data to support efficient invoicing and collection.
• Liaise with Marketing team to support and promote campaigns including account‑based marketing initiatives.
• Develop and maintain strong product and sector specific knowledge to be able to advise customers accurately.
• Work with wider team to maximise revenue generation opportunities.
• To work within the systems/procedures in place with Astutis Ltd in maintaining the ISO 9001:2015 accreditation.

What's the Best Thing About This Role?

This is more than a traditional sales role. It’s an opportunity to build something from the ground up, identifying new business opportunities, opening doors with new customers and directly influencing Astutis' future growth.

You’ll have the autonomy to create opportunities, the support of an experienced commercial team and the chance to develop long‑term customer relationships that deliver real value. Every day brings a new challenge, whether that's winning a new account, uncovering a client's training needs or helping an organisation improve the skills and safety of its workforce.

For someone with a true hunter mentality, the biggest reward is seeing your efforts translate into business growth, customer success and tangible results.

What's the Most Challenging Thing About This Role?

Success in this role comes from consistently creating and converting new business opportunities in a competitive market. You'll need to be proactive in generating leads, resilient when facing setbacks and confident engaging with senior decision‑makers to understand their needs and demonstrate the value of Astutis solutions.

Balancing outbound prospecting, managing inbound enquiries and maintaining a healthy sales pipeline requires strong organisation, focus and determination. However, for someone who enjoys the challenge of winning new business and exceeding targets, this is also what makes the role so rewarding.

Essential and desirable capabilities

Essential Capabilities

• Experience in B2B salesAbility to manage successful call out campaigns
• Consultative approach with excellent investigative questioning skills
• Self-motivated with a proactive and resilient approach to sales activity.
• Experience managing opportunities through a structured sales pipeline.
• Excellent communication skills, particularly written and spoken, and relationship building skills.
• Ability to work collaboratively with Marketing and wider commercial teams.
• Comfortable working towards activity and revenue KPIs.
• Strong organisational and CRM management skills.
• Commercially aware with a consultative sales approach.

Desirable Capabilities

• Job costing experience and GM margin analysis
• Experience selling training, consultancy or professional services.
• Knowledge of health, safety, environmental or compliance sectors.
• Experience selling into construction, manufacturing, utilities or industrial sectors.
• Experience using and maintaining CRM platforms.
• Understanding of subscription, managed service or recurring revenue models.

Before you go....

About us

Astutis is a market leader in workplace health, safety, and environmental training, helping organisations create safer, healthier work environments. As part of Wilmington plc, we are committed to delivering high-quality courses and outstanding customer service.

Join us and do Work That Means Something

At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.

When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.

Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning.

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.