Business Development Executive

Optimised; Lancashire; On-site; GBP 24,000 - 36,000; Full time

Benefits offered by this job

Guaranteed starting salary

Commission scheme

25 days annual leave

Pension scheme (5% matched)

Private medical insurance

Cycle to work

Volunteer day

Professional development allowance

Job summary

Optimised is seeking a proactive Business Generation Executive to drive opportunities in the energy and sustainability space. You will identify potential clients, engage them via outbound calls, and coordinate with a cross-functional team to convert leads into measurable growth.

The role offers training, tools, and a supportive culture focused on impact and professional development. Ideal candidates are confident communicators who can manage multiple opportunities, stay resilient in a fast-paced

Qualifications

• Experience in energy sector or related products is desirable.
• Experience in telesales or cold calling is desirable.
• Ambitious, confident, and motivated to succeed.

Responsibilities

• Lead Generation - research target industries, identify decision-makers, and qualify opportunities to build a strong pipeline.
• Prospect Engagement - make outbound calls, hold conversations with potential clients, and set up meetings for the commercial team.
• Market Knowledge - understand energy, sustainability, and business challenges through training and collaboration.
• CRM Management - maintain records of leads, calls, and opportunities using Hubspot.
• Networking and Campaign Support - contribute to marketing campaigns and attend industry events.
• Team Collaboration - work with Sales, Marketing, Engineering, and Delivery teams to ensure smooth prospect journeys.

Skills

Lead generation

Telesales

Relationship building

Organised

Persistence

Tools

Hubspot

Job description

Job Description

About us

We are Optimised, a team of over 100 people driven by passion to create a positive impact and make a real difference in the world!

With offices across the UK and engineers nationwide, we deliver integrated energy and sustainability solutions that help our clients decarbonise while achieving real returns on investment.

We recognise that the climate emergency is the greatest challenge of our generation, and we're driven both personally and professionally to be a force for positive change.

As a certified B Corp, we place purpose before profit, upholding the highest standards of social and environmental performance, diversity, inclusion, and accountability in everything we do.

At Optimised, we know that our people are our greatest asset. That's why we offer a flexible, fun, and supportive environment where everyone has the opportunity to perform to their best. We're always looking for individuals who share our values and are passionate about making a positive impact.

As we continue to grow, we need more dedicated people to join our mission. If you're driven by purpose and ready to contribute to a better future we would love to hear from you!

About the role

We're looking for an ambitious, confident, and motivated individual to join us as a Business Generation Executive.

This isn't just another sales role. You'll be the driving force behind identifying new business opportunities, engaging potential clients, and fuelling our growth. Whether you already have telesales or lead generation experience - or you're looking to kickstart your career - we'll give you the training, tools, and support to succeed.

If you are:

• A confident communicator who loves building relationships
• Organised, proactive, and ready to manage multiple opportunities
• Resilient and positive - you don't give up when faced with challenges
• Passionate about business, energy, and sustainability

Then we would love to hear from you!

Job Requirements

• Previous experience in the energy sector or knowledge of related products and services is desirable
• Experience in telesales or cold calling and/or a track record of working in a sales or lead generation environment is desirable
• Ambitious, confident, and motivated to succeed.
• Strong resilience and positivity, particularly in challenging situations.
• Exceptional communication and interpersonal skills with the ability to build strong relationships both digitally and in person
• Organised, proactive, and able to manage multiple opportunities simultaneously.
• Team-oriented, with the ability to work in a fast-paced environment.
• Passionate about business, energy, or sustainability.
• Purpose driven mindset
• An open and approachable manner, backed up by high moral and ethical standards
• Proactive attitude that brings drive, energy and passion to the role
• Eligible to work in the UK.
• Full UK drivers licence

Job Responsibilities

• Lead Generation - Research target industries, identify decision-makers, and qualify opportunities to build a strong pipeline.
• Prospect Engagement - Make outbound calls, hold conversations with potential clients, and set up meetings for the commercial team.
• Market Knowledge - Develop an understanding of energy, sustainability, and wider business challenges through training and collaboration with internal teams.
• CRM Management - Maintain accurate and timely records of leads, calls, and opportunities using the Hubspot CRM system.
• Networking and Campaign Support - Contribute to marketing campaigns, attend industry events, and use LinkedIn and other platforms to support prospecting activity.
• Team Collaboration - Work closely with Sales, Marketing, Engineering, and Delivery teams to ensure smooth prospect journeys and positive client experiences.

Job Benefits

As well as our values led and inclusive culture, we also have a great benefits package:

• Guaranteed starting salary
• Commission scheme based on introduction of leads and conversion of new business by a sales colleague.
• 25 days annual leave increasing to 28 days with length of service (+ bank holidays)
• Option to buy / sell up to 3 days holiday each year
• Contributory pension scheme (5% Matched)
• Life insurance
• Private medical insurance
• Enhanced family leave policies
• Award-winning employee assistance helpline and online GP service
• Cycle to work and EV car scheme
• Annual railcard
• Annual flu jab and eye test
• A professional development and sustainability allowance
• 2 x sustainable holiday travel days
• 1 day off paid each year to volunteer for a charity of your choice
• Up to one professional membership fee paid for by the Company each year
• Reward for introductions scheme