Business Development Executive

Hyra; Greater London; On-site; GBP 35,000 - 60,000; Full time

Job summary

Hyra is seeking a proactive Business Development Executive to drive growth across London’s on-trade sector, covering pubs, bars, restaurants and hotels. The role is field-based, requiring you to win new business, manage a pipeline and build strong venue relationships.

You will engage with wholesale partners, support new accounts with tastings and promotions, and work closely with sales, delivery and marketing teams to achieve sales targets.

Qualifications

• Experience in sales, business development or a customer-facing role.
• Experience in drinks, hospitality, brewing or FMCG would be advantageous.
• An interest in the On Trade sector, including pubs, bars and restaurants.
• Confident approaching new customers and comfortable with cold calling.
• A proactive, resilient attitude with a genuine desire to win new business.
• Good communication and relationship-building skills.
• Organised, self-motivated and able to manage your own time.
• Commercially minded, with an interest in developing your sales skills.
• A genuine passion for beer and enthusiasm for representing an independent brand.
• A full UK driving licence.

Responsibilities

• Winning new accounts across independent pubs, bars, restaurants and hotels across London.
• Identifying new business opportunities and building a strong prospect pipeline.
• Proactively contacting potential customers through cold calling, walk-ins and follow-ups.
• Building relationships with venue owners, managers and key decision-makers.
• Working with wholesale partners to secure new listings and grow distribution.
• Supporting new accounts with tastings, staff training and promotional activity.
• Developing customer relationships to encourage repeat orders and increase sales.
• Working closely with internal sales, delivery and marketing teams.
• Managing your sales pipeline, keeping CRM records up to date and forecasting activity.
• Working towards new account, sales volume and profitability targets.

Skills

Sales experience

Business development

Hospitality experience

Drinks industry knowledge

On-trade awareness

Cold calling

Relationship building

Time management

Driving licence

Job description

Business Development Executive

London

Competitive Salary + Bonus

An ambitious, independent craft brewery with a strong reputation for quality and innovation is looking for a driven Business Development Executive to help grow its presence across the London On Trade sector.

With a diverse range of beers and exciting growth plans, this is a great opportunity to join an independent business where you can win new customers, build relationships and make a real impact on sales growth.

This is a hands‑on, field‑based role focused on winning new business across independent pubs, bars, restaurants and hotels. You'll take ownership of your territory, identify new opportunities and work with customers and wholesale partners to get the brewery's products stocked and selling.

The Role:

• Winning new accounts across independent pubs, bars, restaurants and hotels across London
• Identifying new business opportunities and building a strong prospect pipeline
• Proactively contacting potential customers through cold calling, walk‑ins and follow‑ups
• Building relationships with venue owners, managers and key decision‑makers
• Working with wholesale partners to secure new listings and grow distribution
• Supporting new accounts with tastings, staff training and promotional activity
• Developing customer relationships to encourage repeat orders and increase sales
• Working closely with internal sales, delivery and marketing teams
• Managing your sales pipeline, keeping CRM records up to date and forecasting activity
• Working towards new account, sales volume and profitability targets

About You:

• Experience in sales, business development or a customer‑facing role
• Experience in drinks, hospitality, brewing or FMCG would be advantageous
• An interest in the On Trade sector, including pubs, bars and restaurants
• Confident approaching new customers and comfortable with cold calling
• A proactive, resilient attitude with a genuine desire to win new business
• Good communication and relationship‑building skills
• Organised, self‑motivated and able to manage your own time
• Commercially minded, with an interest in developing your sales skills
• A genuine passion for beer and enthusiasm for representing an independent brand
• A full UK driving licence

If you're passionate about sales, enjoy meeting new people and thrive on winning new business, we'd love to hear from you.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.