Business Development Executive

Yolk Recruitment Ltd; Cowbridge; Hybrid; GBP 25,000 - 45,000; Full time

Benefits offered by this job

40 days annual leave

Hybrid working

Employer pension contribution

Private healthcare

Birthday leave

Cycle to Work

Job summary

Yolk Recruitment Ltd is partnering with a SaaS-based education sector company to appoint a Business Development Executive in Cardiff. This hybrid role offers a 36-hour week, with an up-to-£30,000 basic salary plus 50% OTE and a strong benefits package.

You will drive new business, upsell to existing accounts, and build a robust pipeline while collaborating with a high-performing sales team. Ideal candidates will own the full sales cycle, demonstrate excellent communication and negotiation

Qualifications

• Experience managing the full sales cycle from qualification to close.
• Strong communication, negotiation and influencing skills.
• Confidence with outbound sales activity (calls, emails, virtual meetings).
• Experience maintaining accurate CRM records and reporting on pipeline activity.
• Excellent time management and a proactive, results-focused mindset.

Responsibilities

• Acquire brand-new customers and upsell/cross-sell to existing accounts.
• Own a clear, individual monthly sales target and work to exceed it.
• Respond promptly to inbound sales enquiries within your region.
• Proactively generate high-quality leads through outreach, campaigns and events.
• Build and maintain a healthy, well-qualified pipeline to support accurate forecasting.
• Engage prospective customers across multiple channels and build rapport quickly.
• Identify customer challenges and position tailored solutions with real value.
• Qualify and quantify sales opportunities and produce quotes.
• Negotiate in line with company policies and objectives.
• Progress opportunities to clear outcomes and maintain CRM records.

Skills

Full sales cycle

CRM proficiency

Outbound sales

Negotiation

Communication skills

Tools

CRM software

Job description

Business Development Executive

Hybrid - Cardiff

Full-time | 36 hours per week

Up to £30,000 basic + 50% OTE commission+ excellent benefit

The Opportunity

Yolk Recruitment is proud to be supporting a SaaS based company in the education sector as they continue to grow their sales function. This is an exciting opportunity for a driven Business Development Executive to join a high-performing sales team and play a key role in driving new business and expanding relationships with existing customers.

Our client develops innovative data and literacy tools used by schools across the UK and internationally, helping pupils reach their full potential and supporting schools to improve outcomes. With continued product development, expansion into new markets and a strong mission at its core, this is a fantastic time to join the business.

What You'll Be Doing

Reporting directly to the Sales Team Leader and working as part of a collaborative wider sales team, you'll be responsible for:

• Acquiring brand-new customers and upselling/cross-selling additional solutions to existing accounts
• Owning a clear, individual monthly sales target and working creatively to exceed it
• Responding promptly to inbound sales enquiries within your region
• Proactively generating high-quality leads through outreach, campaigns, events and follow-up activity
• Building and maintaining a healthy, well-qualified pipeline to support accurate forecasting
• Engaging prospective customers across multiple channels and quickly building rapport and trust
• Identifying customer challenges and positioning tailored solutions that add real value
• Qualifying and quantifying sales opportunities
• Producing accurate, customer-aligned sales quotes
• Negotiating in line with company policies, balancing customer needs and commercial objectives
• Progressing all opportunities through to a clear outcome
• Maintaining accurate CRM records and providing reliable forecasts and reports
• Escalating risks or blockers to the Sales Team Leader when required
• Ensuring a smooth handover of new customers to the onboarding team

What We're Looking For

This role would suit a self-motivated, target-driven Business Development Executive who enjoys managing the full sales cycle and building strong customer relationships.

You'll need:

• Experience managing the full sales cycle, from qualification to close
• Strong communication, negotiation and influencing skills
• Confidence with outbound sales activity (calls, emails, virtual meetings)
• Experience maintaining accurate CRM records and reporting on pipeline activity
• Excellent time management and a proactive, results-focused mindset

Nice to Have (But Not Essential)

• Knowledge of the UK education sector or school performance frameworks
• Experience delivering webinars or online product demonstrations
• A background in subscription-based or SaaS sales
• Experience selling into schools or multi-academy trusts
• An existing network within the education sector

What's on Offer

• Salary: Up to £30,000 basic + 50% OTE commission
• Hours: 36 hours per week, Monday to Friday (including one shorter working day)

Benefits include:

• 40 days annual leave (including bank holidays and Christmas shutdown, increasing with service)
• 4.5-day working week
• Hybrid working - (minimum 2 days per week in the office)
• Employer pension contribution
• Private healthcare & 24/7 virtual GP access
• Birthday leave
• Income protection & life assurance
• Cycle to Work & electric vehicle leasing schemes
• Enhanced maternity pay
• Regular team socials and Lunch & Learn sessions
• Training and professional development budget
• Dog-friendly office
• Free fruit, coffee and snacks
• Free parking