Business Development Executive

SHS Drinks; Cheltenham; On-site; GBP 27,000 - 32,000; Full time

Benefits offered by this job

Company vehicle

Pension

Bonus scheme

Job summary

SHS Drinks is seeking a bold Business Development Executive to drive growth across the Cotswolds, Cheltenham and surrounding areas. You’ll win new business, energise existing accounts, and protect partnerships for Bottlegreen, Shandy Shack and Rocks.

In this field-based role, you’ll lead activations, collaborate with marketing and sales teams, and travel to key customer sites. A dynamic, networked approach and a passion for the drinks category are essential.

Qualifications

• Experience in sales within the drinks sector is preferred.
• Strong networking abilities with on-trade and off-trade contacts.
• Ability to design promotional plans and drive new business growth.

Responsibilities

• Win new business and grow existing accounts across Independent and Regional Operators.
• Increase distribution, visibility and availability; align with brand strategy.
• Design and deliver activations, promotions and KPIs; manage CRM updates daily.

Skills

Sales experience

Drinks industry knowledge

Network building

Negotiation

Job description

Are you interested in iconic drinks brands and thirsty for a new challenge?

Following an internal promotion, we’re opening the door for someone bold, driven, and ready to make waves in the drinks world.

This is a Business Development Executive role with SHS Drinks, leading the charge in distributing three of the UK’s most loved and fastest-growing drinks brands — Bottlegreen, Shandy Shack and Rocks — across the Cotswolds.

Ways of Working: Field Based (Cotswolds, Cheltenham, Gloucestershire, Worcestershire, Warwickshire + wider expansion)

Salary: £29,500 + Bonus Scheme (scaled on new business won and growth in existing accounts) + Company Vehicle, IT & Phone, Pension and Company Credit Card

Why this role?

• This isn’t just a sales role — it’s a chance to become the face of iconic drinks brands locally, winning new business, energising existing accounts, and protecting key partnerships across the places people love to drink and socialise.
• You’ll get hands‑on with local marketing activations, working closely with marketing and sales teams to create buzz, drive footfall and spark product engagement — blending commercial impact with creative flair.
• Exposure across the wider business will fuel your growth and progression, with direct access to RTM account managers and the Senior team.
• Join a business shaking up the drinks scene, living the SHS “Spirit” ways of working — energy, integrity and collaboration in everything you do.

The Role…

Win new business and grow existing accounts across Independent and Regional Multiple Operators, building collaborative customer partnerships that bridge customer needs and brand strategy. You’ll boost distribution, visibility and availability by spotting gaps and matching customer needs with brand strengths, and create bold, account‑specific activations that drive NPD, volume and sustainable growth. Day to day you’ll design and deliver promotional plans, hit KPIs aligned to brand and company goals (always within Portman Group and SHS codes of conduct), and keep CRM and reporting systems updated daily. This isn’t a 9–5 — expect to be out engaging customers at their busiest (activations) and quietest (negotiations and presentations), including evenings and weekends.

The Company…

SHS Drinks is a major force in the FMCG sector both in the UK and internationally. In addition to handling major alcoholic and non‑alcoholic drinks, they create and market their own ready‑to‑drink (RTD) and ready‑to‑serve (RTS) ranges, distributing an impressive selection of some of the UK’s most recognisable drinks brands and category leaders.

An ambitious and insight‑led business with a laser focus on detail, always working hard to shape tomorrow’s markets today. Focussed on the development of their people and the year‑on‑year growth of their brands across the UK market.

Who’s this for?

I am looking for confident, driven sales professionals who thrive on challenge and love building relationships — ideally with experience in a similar role and a real passion for the drinks industry. But we’re not just looking for traditional salespeople: if you come from a hospitality background — a supervisor, bar manager or mixologist — with a strong network across the Central/Southwest On‑Trade scene, we want to hear from you too. This is your chance to step across the bar and bring your insider knowledge to a fast‑paced commercial role. A strategic mindset, a hunger to grow, and a natural flair for influence, negotiation and activation will set you up to succeed.

Sound like this could be of interest?

How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier.

We’re always open to your thoughts and suggestions to make what we do more accessible.

Get in touch and let’s work together to make recruitment fair for everyone.

Feedback is extremely important, not only is it common courtesy we know it can help improve mental health, provide clarity and help you improve. Marvel FMCG will aim to respond to all applications within 2 working days.

Responding makes us human.

This role is being handled exclusively by Marvel FMCG. We are not accepting CV’s from other recruitment agencies. Any candidate details submitted by a third party, whether requested or speculative, will be deemed the property of Marvel FMCG and no introduction fee or terms of business will be recognised.