Business Development Director- Marketing Intelligence

Vertical Advantage Ltd; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Vertical Advantage Ltd. is seeking a Business Development Director to lead a senior, 360° new business function. You will own opportunities from prospecting through to close and onboarding, building a strategic pipeline across brands and agencies globally.

You’ll engage senior marketers, demonstrate value from data and intelligence, and help shape the wider BD function as the company scales in Greater London and beyond.

Qualifications

• 5+ years in BD, partnerships, sales or revenue-focused roles.
• Experience in advertising, media, martech or SaaS.
• Proven track record with strategic client relationships.
• Experience selling to senior stakeholders in brands, agencies or media.

Responsibilities

• Own the full new business cycle from prospecting to close and onboarding.
• Build and manage a pipeline of strategic ICP accounts.
• Develop relationships with senior marketing, media, strategy and commercial leaders.
• Lead insight-led, consultative sales conversations and pitches.
• Represent the business at industry events, meetings and networking opportunities.
• Work with Client Strategy, Product, Data and Revenue to deliver client outcomes.
• Maintain disciplined pipeline management, forecasting and reporting.
• Help develop BD processes and the commercial strategy as the business scales.

Skills

Business Development

Partnerships

Sales

Senior stakeholder sales

Consultative selling

Strategic client relationships

Revenue focus

Job description

A high-growth marketing intelligence business is looking for a Business Development Director to join its expanding commercial team.

This is a senior, 360° new business role, owning opportunities from prospecting and relationship development through to close and onboarding.

The Role:

You’ll be responsible for identifying and converting strategic new business opportunities across brands and agencies globally.

This is a consultative commercial role rather than a transactional sales position. You’ll build relationships with senior marketers and commercial decision-makers, understand their challenges and demonstrate how data, measurement and intelligence can create genuine commercial value.

You’ll also play an important role in shaping the wider Business Development function as the business continues to scale.

Key Responsibilities:

• Own the full new business cycle, from prospecting through to close and onboarding
• Build and manage a strong pipeline of strategic ICP accounts
• Develop relationships with senior marketing, media, strategy and commercial leaders
• Identify new budget holders and commercial opportunities across the modern marketing ecosystem
• Lead insight-led, consultative sales conversations and pitches
• Represent the business at industry events, meetings and networking opportunities
• Work closely with Client Strategy, Product, Data and Revenue teams to deliver strong client outcomes
• Maintain disciplined pipeline management, forecasting and reporting
• Help develop BD processes, best practices and the commercial strategy as the business scales

About You:

We’re looking for someone who combines commercial strength with genuine cultural fluency.

You’ll ideally have:

• 5+ years’ experience in Business Development, Partnerships, Sales or a revenue-focused role
• Experience within advertising, media, marketing technology, SaaS
• A strong track record of winning and growing strategic client relationships
• Experience selling to senior stakeholders within brands, agencies or media businesses
• Strong consultative selling and commercial negotiation skills
• Experience working in a high-growth or scale-up environment
• An interest in data, measurement, insights and evidence-led marketing
• The curiosity and commercial intelligence to quickly understand a sophisticated product and communicate its value

Double OTE (team are exceeding quota currently)