Business Development Consultant

GBR - Kantar Media UK Ltd; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Fifty5Blue in London is seeking a motivated Business Development Consultant to identify and secure new commercial opportunities within the media and advertising sector. You will lead outbound prospecting, build relationships with senior decision-makers and drive the end-to-end sales process from lead generation to close.

You will collaborate with Marketing to manage MQLs, create compelling client stories and deliver insightful presentations.

Qualifications

• Prior experience in a professional environment is preferred, ideally in media, research, consulting or a similar sector.
• Genuine interest in media, advertising and the evolving digital data landscape.
• Highly organised with strong time management skills.
• People person who enjoys building relationships, both virtually and in person.
• Confident using Microsoft PowerPoint, Excel and Word.
• Consultative approach with clients, combining strong listening with presentation skills.
• Self-starter who actively looks for opportunities to learn and develop.
• Enjoys teamwork and contributes to shared success.

Responsibilities

• Identify and unlock new commercial opportunities through targeted desk research, market mapping and proactive lead generation.
• Lead outbound prospecting across calls, email, LinkedIn and sales engagement tools.
• Build relationships with key decision-makers to create and accelerate new business opportunities.
• Partner closely with Marketing to manage Marketing Qualified Leads (MQLs).
• Ensure timely follow-up and effective progression of leads through the pipeline.
• Qualify prospects effectively and prioritise high-potential opportunities.
• Turn data into compelling, insight-led stories that demonstrate client value.
• Support the team with sales presentations, insight runs and proposal writing.
• Capture feedback from prospects and customers to inform internal thinking.
• Lead contract negotiations and manage the deal process through to close.

Skills

Lead generation

Prospecting

Relationship building

Sales presentations

Negotiation

Proposal writing

MS PowerPoint

MS Excel

MS Word

Tools

PowerPoint

Excel

Word

Job description

We help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Job Details Job Title: Business Development Consultant Location: Westgate, Hanger Lane Employment Type: Permanent Department: Sales Reports To: Head of New Business #LI-Hybrid#LI-MR1 * This is a full-time permanent position, based in our London office. We operate on a hybrid working arrangement and require a minimum of 1 days in the office.We welcome all applications from those with the legal right to live and work permanently in the UK, without requiring VISA sponsorship now or in the future.

Overview: Join an industry-leading team at the heart of the UK’s media ecosystem. Fifty5Blue partners with some of the world’s most influential media owners, agencies and advertisers—including Global, Sky, Disney, Channel 4, WPP, Omnicom and Publicis. With a renowned portfolio of data and insight solutions, we help shape smarter decisions, stronger creative, and real commercial impact across the media landscape. Ffity5Blue are looking for an exceptional Business Development Consultant who shares our passion for commercial insight, and the impact it has on our clients creative and commercial success.

Your role is a key member of the TGI New Business Development Team, reporting directly to the Head of New Business.

Key Responsibilities

• Identify and unlock new commercial opportunities through targeted desk research, market mapping and proactive lead generation.
• Lead outbound prospecting across calls, email, LinkedIn and sales engagement tools.
• Build relationships with key decision-makers to create and accelerate new business opportunities.
• Partner closely with Marketing to manage Marketing Qualified Leads (MQLs).
• Ensure timely follow-up and effective progression of leads through the pipeline.
• Qualify prospects effectively and prioritise high-potential opportunities.
• Turn data into compelling, insight-led stories that clearly demonstrate client value.
• Use those stories to support client growth and strengthen commercial conversations.
• Support the TGI Business Development Team with sales presentations, insight runs and proposal writing.
• Contribute to lead research and wider new business activity to help convert opportunities.
• Lead contract negotiations and manage the deal process through to close.
• Capture feedback from prospects and customers to inform internal thinking.
• Share insight that helps strengthen propositions and improve go-to-market effectiveness.
• Deliver against annual targets and KPIs.
• Consistently contribute to pipeline growth and new business performance.

Success looks like:

• A strong, confident understanding of our client base and the value each TGI solution brings to their business.
• A qualified pipeline of active new business opportunities that you can progress confidently through the sales process.
• A clear career path at Fifty5Blue that supports ongoing professional and personal development.

Required Skills & Experience

• Previous experience in a professional environment is preferred, ideally within media, research, consulting or a similar sector.
• A genuine interest in media, advertising and the evolving digital data landscape.
• Highly organised, with strong time management skills.
• A people person who enjoys building relationships, both virtually and in person.
• Confident using Microsoft PowerPoint, Excel and Word.
• A consultative approach with clients, combining strong listening skills with confident presentation skills.
• A self-starter who actively looks for opportunities to learn and develop.
• Enjoys working as part of a team and contributing to shared success.

Who you are:

• Passionate about sales.
• Enjoys overcoming challenges and finding solutions.
• A confident, articulate communicator.
• Detail-oriented and committed to high standards.
• A self-starter who also values collaboration.
• Entrepreneurial and solution-focused.
• Naturally inquisitive and curious.
• Resilient and courageous.
• Comfortable challenging the status quo.
• Motivated to prove your value by winning new logos and generating net-new revenue.

Why join Fifty5Blue?

We pride ourselves on understanding people, and what makes us think and act the way we do. And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society.

Fifty5Blue is a global leader in media measurement and analytics, operating in more than 80 countries. We bring clarity to complexity. Our independent, hybrid cross-media audience measurement combines trusted audience panels with large-scale data to establish a single, coherent view across platforms and markets. This gives content owners, advertisers, agencies and platforms the clarity and confidence to develop content and plan advertising decisively. With deep expertise across global media systems, we design integrated, comparable measurement frameworks that support a more consistent and accountable media market. Our specialist expertise, pioneering technology and commitment to innovation provide the ideal environment for career growth.

Want to have a real-world impact? Help us deliver the trusted data that informs decisions in content and advertising across the world. When you join us, you’ll gain the benefit of our global reach, advanced technical innovation and deep expertise. We’ll support you with training and career development opportunities. Become part of a community of passionate, dedicated professionals.