Business Development and Marketing Executive

InfiniteCFO; City of Westminster; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

InfiniteCFO Limited in London is seeking a driven Business Development and Marketing Executive. The role combines sales, partnerships, and marketing with a focus on embedding AI into workflows and accelerating adoption across the business.

You will work a hybrid model with two days a week in our office near Liverpool Street, while engaging in events and partner meetings to grow the brand and client base.

Qualifications

• Strong interpersonal and communication skills.
• Curious self-starter who uses initiative.
• Ability to network at events and build relationships.
• Able to adapt quickly in changing environments.
• Comfortable with AI tools in daily work.
• Creative thinker with problem-solving mindset.
• Degree or equivalent experience.

Responsibilities

• Support live proposals and partnerships with CFOs, attend London events to build relationships.
• Assist with marketing and events operations, including organising our events.
• Run day-to-day marketing operations: coordinating content, LinkedIn, case studies, with external partners.
• Partners: work with partners to deliver shared objectives.
• Support end-to-end revenue lifecycle: log and qualify leads through onboarding and contracts.
• Maintain CRM data in Hubspot.
• Coordinate introductory calls, NDAs, scoping, proposals, and pricing decisions.
• Support management and analysis of the sales pipeline and forecasting.
• Set up new clients in internal systems and complete KYC checks.
• Create and improve internal dashboards; explore AI tools for efficiency.
• Support other areas of operational administration.

Skills

Interpersonal communication

Networking at events

Curious self-starter

Adaptability

AI-enabled thinker

Creative

Education

Degree (or equivalent)

Tools

CRM systems

Reporting tools

Automation platforms

Job description

About InfiniteCFO

InfiniteCFO provides finance-as-a-service for scaling companies, supporting founders, CFOs and investors with the clarity and confidence to scale. We provide a truly integrated and fractional virtual finance team, provided to our clients at the right time with the right expertise to help grow their businesses.

Our focus is founder led, investor backed, high growth companies. We are CFO-led, having a growth orientated inside-out perspective and become embedded in our customer’s business and teams so that we are best placed to identify and solve their challenges. Our CFOs have built and scaled businesses themselves and have experience of the growth journey from start to exit. We provide Financial Operations, Strategic Finance and Transaction Readiness.

About the role

We are looking for a bright and driven London-based individual who is hungry to build a broad commercial skillset and thrive in a fast-paced environment.

As Business Development and Marketing Executive, you will join us at an exciting point where referral demand and partner interest means we need to grow the team. This new role reflects our commitment to building out our sales and marketing function and gives you the opportunity to help shape how InfiniteCFO builds its brand and partnerships. We work with AI-native founders, and you will help us further embed AI into all of our own workflows and accelerate adoption across the business. Day to day, you will be hands-on with partnerships, events, LinkedIn, marketing content and live proposals, with real scope for you to build out your own role as our sales and marketing function grows.

We will support your development with a personal growth plan that we build together, along with close mentorship from the Director of Business Operations and our Chief Revenue Officer. You will gain a strong understanding of how a scaling business operates through our regular lunch and learns, speakers and internal training. We will also invest in further relevant training, agreed as part of your growth plan.

You’ll be London-based, with flexibility to work remotely, but with an expectation of 2 days a week in our office, which is by Liverpool Street Station. The role involves regular in-person attendance at London events (which are often in the early evening) and partner meetings.

Responsibilities

• Support live proposals and partnerships alongside our CFOs, and attend London events to build relationships with partners, investors, and founders
• Assist with marketing and events operations, including organisation of our own events
• Run day-to-day marketing operations under the guidance of the Director of Business Operations: co-ordinating content, managing our LinkedIn presence, supporting case studies and working with external specialists
• Partnerships: work with our partners to deliver on our shared objectives
• Support the end-to‑end revenue lifecycle, from logging and qualifying leads through to client onboarding and contract completion
• Revenue Operations: maintain accurate CRM data in Hubspot
• Coordinate introductory calls, prepare NDAs, support scoping and proposals, and track pricing and commercial decisions
• Support ongoing management & analysis of the sales pipeline, including the link to resource forecasting
• Set up new clients across internal systems and complete KYC checks, including folders, billing structures, time codes, and access to tools
• Own the creation and ongoing improvement of internal dashboards, proactively experimenting with AI tools and automation to find smarter, faster, and more scalable ways of working
• Supporting with other areas of operational administration

Qualifications, Skills & Experience

Requirements:

• Strong interest in the innovation economy and the scaleup ecosystem
• Strong interpersonal and communication skills, with the confidence to network at events
• Curious self-starter who uses their initiative and solves problems dynamically
• Demonstrates agility and pace together with an ability to work and make decisions in ambiguous, changing environments
• Comfortable AI-native thinker, comfortable using AI tools day to day
• Creative
• Degree (or equivalent experience)

Beneficial, but not essential:

• An existing network in the scaleup and investor community
• Studies or equivalent experience in a related field
• Experience with CRM systems, reporting tools, or automation platforms

About You

• Trusted Partner: You build relationships based on respect and collaboration, acting with honesty and trust at all times. You are flexible in both approach and use of time, proactively supporting colleagues and clients while demonstrating deep domain knowledge.
• Growth‑Oriented: Driven by continuous learning and innovation, you are intellectually strong, curious and resilient by nature, seeking opportunities to grow, adapt, and empower others to have a meaningful impact.
• Team Player: You are accountable, and proactive, taking ownership for delivering quality work in a timely manner. You embrace knowledge sharing, contribute to team success, and celebrate achievements together, valuing both individual and collective achievement.