Business Data Manager

Propel London; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a leading EdTech company as a Marketing Analyst, where you'll leverage data analytics to support marketing strategies, improve ROI, and enhance customer experiences. This role requires a blend of analytical skills and knowledge of web analytics tools to drive informed decision-making. If you're looking to make a significant impact through technology in education, apply now!

Qualifications

• Experience supporting a marketing function as an analyst.
• Knowledge of web analytics tools and their applications.
• Analytical and data-driven mindset.

Responsibilities

• Build actionable reports to support data-driven marketing decisions.
• Contribute to budget planning, A/B testing, and website analytics.
• Create dashboards for monitoring customer journey and engagement.

Skills

Data analysis

Web analytics

Reporting

Customer insights

Tools

Adobe Analytics

Google Analytics

Power BI

Microsoft Power Apps

Job description

Operating at the forefront of EdTech, through the launch of a world-first platform, they are transforming access to education globally and reducing barriers for students everywhere. This is a great opportunity to be part of a business that aims to reinvent education through technology.

The Role

As the Marketing Analyst, you will collaborate with the wider business to analyze data using quantitative methods to solve complex problems and generate user insights.

You will focus on supporting marketing efforts (offline and online advertising, website optimization) and improving measurement and reporting across all marketing functions. You will lead data insights and identify opportunities to drive incremental revenue, impacting the customer journey.

Key Responsibilities

• Support marketing by enabling data-driven decision-making through building actionable reports.
• Assist in automating data extraction and key data points, and help automate processes.
• Act as an advocate for data and analytics, demonstrating their value in enrollment, customer experience, and new acquisitions.
• Contribute to channel attribution modeling, budget planning, A/B testing, CRO, and website analytics.
• Analyze data to inform marketing decisions related to spend, lead generation, opportunity creation, engagement & retention, and ROI.
• Gather and interpret customer data from various sources, identify trends, and drive improvements using analytics.
• Create dashboards to monitor web analytics and the customer journey from lead to enrollment.
• Understand APIs and how to integrate first-party data (preferably CRM – Microsoft Dynamics).
• Investigate data errors and inconsistent trends thoroughly.
• Continuously develop web, social, media, and analytics strategies, including journey analytics, digital effectiveness, and attribution.

Experience Required

• Previous experience supporting a marketing function as an analyst.
• Deep knowledge of web analytics tools (Adobe Analytics, Google Analytics, Clicktale, Crazy Egg, Optimizely, Power BI, Microsoft Power Apps) and their strengths and weaknesses.
• Analytical and data-driven mindset.

If this sounds like you and you're ready for the next step in your career, get in touch ASAP.