Brand Strategist (freelance)

TN United Kingdom; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player seeks an experienced brand strategist to lead consultancy projects. This role involves running engaging workshops and providing brand positioning recommendations across varied markets. You'll leverage your strategic thinking and consumer insight analysis to develop long-term plans that align with clients' goals. Join a supportive and autonomous culture where your contributions are valued, and enjoy flexible working arrangements. If you're passionate about branding and ready to inspire teams, this opportunity is perfect for you.

Benefits

Flexible Working

Coffee in Office

Qualifications

• Extensive experience in brand strategy with proven results.
• Ability to develop data-driven, big-picture strategies.

Responsibilities

• Lead brand consultancy projects across client portfolios.
• Run workshops on customer profiles, journey mapping, and brand purpose.

Skills

Brand Strategy

Consumer Insight Analysis

Competitor Analysis

Communication Skills

Workshop Facilitation

Attention to Detail

Job description

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We’ve created a culture that is supportive and autonomous, where we all continuously learn. It’s built on trust, transparency and collaboration – not only within our team but between us and our clients too. Hard work and commitment doesn’t go unnoticed here. We’ll keep you fuelled with the finest coffee while in the office, but offer flexible working too! It’s definitely not all work and no play – we know how to let our hair down.

About the role

To help support our growth, we’re looking for an experienced brand strategist to lead brand consultancy projects across our client portfolio. Our brand strategists are known for their big-picture thinking and informed research. They provide brand positioning recommendations in varied markets and help develop long-term plans that align with our clients’ goals and objectives.

As a brand strategist, you will run engaging workshops covering customer profiles, journey mapping, brand attributes, archetypes, and brand purpose, all aligned with business goals & priorities.

You should be able to follow and predict trends to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles. You’ll generate brand leadership presentations and detailed strategy documentation, demonstrating a strong balance of research, reasoning, and creative thinking.

About you

• You are passionate about branding, with a preference for Marty Neumeier’s thinking.
• You have extensive experience in brand strategy and can demonstrate it.
• You are an excellent strategic thinker, capable of developing data-driven, big-picture strategies.
• You are confident and compelling when running workshops.
• You can provoke, challenge, and inspire teams.
• You possess excellent communication skills.
• You have experience with consumer insight analysis, competitor analysis, consumer profiles, brand positioning frameworks, and brand architecture.
• You are reliable, delivering work on time and within budget.
• You pay great attention to detail.

Please include your day rate in £GBP and your availability for the upcoming weeks/months.

Equal opportunities

As an equal opportunities employer, we are committed to treating everyone fairly and ensuring that all staff, regardless of race, ethnicity, gender, sexual orientation, disability, religion, or age, have equal opportunities to develop. All employment decisions are based on merit and business needs. We strive to create an environment where everyone can fulfill their potential without fear of discrimination or harassment.