UK Growth Marketing Lead

Burson; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Professional development programs

Mentorship and leadership programs

Job summary

Burson, part of WPP, is seeking a UK Marketing Lead to drive visibility and demand for the firm’s expert services. You will sit in the UK Growth Team, reporting to senior leadership, shaping campaigns that turn complex expertise into compelling stories and demand.

The role blends strategy, editorial leadership and high-profile engagement. You will nurture relationships with senior decision-makers, craft distinctive content, and lead a modern marketing engine that leverages AI, data and

Qualifications

• Proven experience in B2B or professional-services marketing.
• Track record in building brands, audiences or markets.
• Experience delivering high-impact thought leadership and integrated campaigns.
• Excellent editorial judgement with ability to shape external narratives.
• Outstanding writing and storytelling, translating complex ideas.
• Commercial understanding of reputation, relationships and growth.

Responsibilities

• Develop and deliver a focused UK marketing strategy aligned with growth priorities.
• Strengthen Burson’s profile among priority clients, prospects and influencers.
• Build a distinctive thought leadership and editorial programme across channels.
• Identify moments to lead conversations and showcase senior leaders.
• Create events, briefings, roundtables, webinars and partnerships.
• Showcase best work through case studies, credentials and awards.
• Build a modern marketing engine using AI, automation, data and measurement.

Skills

B2B marketing

Thought leadership

Editorial judgement

Storytelling

AI-enabled marketing

Executive influence

Cross-functional collaboration

Job description

Burson, part of WPP, is seeking a UK Marketing Lead to drive visibility and demand for the firm’s expert services. You will sit in the UK Growth Team, reporting to senior leadership, shaping campaigns that turn complex expertise into compelling stories and demand.

The role blends strategy, editorial leadership and high-profile engagement. You will nurture relationships with senior decision-makers, craft distinctive content, and lead a modern marketing engine that leverages AI, data and