Brand Storyteller & Content Architect

Hobbs London; Greater London; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Generous colleague discount up to 70%

Up to 28 days holiday entitlement per年

Financial and Wellbeing assistance

Enhanced Maternity package

Job summary

Hobbs London is seeking a Brand Copywriter & Content Executive to shape and deliver the Hobbs tone across customer touchpoints. You will craft product descriptions, editorial features, emails and social content, ensuring a consistent brand voice that resonates with fashion-conscious customers.

Reporting to Brand Creative Content & Social Media Manager, you’ll collaborate with cross-functional teams to deliver compelling, commercially effective copy that supports seasonal storytelling and

Qualifications

• Experience writing across multiple channels including product copy, editorial features, email campaigns and social media.
• Strong understanding of brand tone of voice and how to apply it consistently.
• Ability to create engaging, customer-focused content that is inspiring and commercially effective.

Responsibilities

• Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency and high-quality copy.
• Own end-to-end product copy process for apparel, footwear and accessories.
• Write and maintain website content, including landing pages, category copy and campaign messaging.
• Create editorial and SEO-focused content for seasonal storytelling and customer engagement.
• Develop copy for email campaigns and social media content.
• Generate trend-aware and culturally relevant content ideas for a fresh, modern brand.

Skills

Brand copywriting

Creative writing

Attention to detail

Brand voice

Content creation

Storytelling

Cross-functional collaboration

Job description

Hobbs London is seeking a Brand Copywriter & Content Executive to shape and deliver the Hobbs tone across customer touchpoints. You will craft product descriptions, editorial features, emails and social content, ensuring a consistent brand voice that resonates with fashion-conscious customers.

Reporting to Brand Creative Content & Social Media Manager, you’ll collaborate with cross-functional teams to deliver compelling, commercially effective copy that supports seasonal storytelling and