Brand Copywriter & Content Executive

TFG London; City of Westminster; On-site; GBP 30,000 - 52,000; Full time

Benefits offered by this job

Generous colleague discount up to 70%

Up to 28 days holiday entitlement per-

Financial and Wellbeing assistance

Enhanced Maternity package

Virtual GP service - unlimited access

Job summary

Hobbs, part of TFG London, is seeking a Brand Copywriter & Content Executive to shape the tone of voice across customer touchpoints, from product copy to email campaigns.

You'll work closely with Brand Creative Content & Social Media Manager to deliver engaging, commercially effective content that balances heritage with a modern perspective.

This role offers a hands-on opportunity to influence how Hobbs communicates with customers across digital and offline channels.

Qualifications

• Creative, fashion-forward copywriting across multiple channels.
• Strong understanding of brand tone of voice and its application across touchpoints.
• Able to translate concepts into engaging, customer-focused content that performs well commercially.

Responsibilities

• Bring the Hobbs tone of voice to life across all customer touchpoints and ensure consistency.
• Own end-to-end product copy, describing apparel, footwear and accessories.
• Write and maintain website content: landing pages, category copy, campaign messaging and promos.
• Create editorial and SEO-focused content supporting seasonal storytelling and styling ideas.
• Develop copy for email campaigns and social media content.
• Generate trend-aware, culturally relevant content ideas to keep the brand fresh.
• Collaborate with Brand, Creative, CRM, E-commerce, Buying and Design teams on content campaigns.
• Proofread and QA content across channels for accuracy and on-brand messaging.

Skills

Brand copywriting

Content creation

Editorial writing

SEO awareness

Collaboration

Job description

We are looking for a Brand Copywriter & Content Executive to help shape and deliver the Hobbs tone of voice across every customer touchpoint. Working closely with the Brand Creative Content & Social Media Manager, you'll create compelling content across digital and offline channels, from product copy and editorial features to email campaigns and social media. This is an exciting opportunity to play a key role in evolving the Hobbs brand, balancing its rich heritage with a fresh, modern perspective and creating content that inspires, engages and attracts customers.

Who you'll be

You'll be a creative and detail-oriented copywriter with a passion for fashion, storytelling and content creation. Confident writing across multiple channels, you'll have a strong understanding of brand tone of voice and know how to create engaging, customer-focused content that is both inspiring and commercially effective. You'll enjoy collaborating with a range of teams, bringing fresh ideas, cultural awareness and a keen eye for detail to everything you do.

What you'll do

• Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency, accuracy and high-quality copy.
• Own the end-to-end product copy process, creating compelling and informative descriptions across apparel, footwear and accessories.
• Write and maintain website content, including landing pages, category copy, campaign messaging and promotional content.
• Create editorial and SEO-focused content that supports seasonal storytelling, styling inspiration and customer engagement.
• Develop copy for email campaigns and support the creation of engaging organic social media content.
• Generate trend-aware and culturally relevant content ideas that keep the brand feeling fresh, modern and connected to customers.
• Collaborate with Brand, Creative, CRM, E-commerce, Buying and Design teams to deliver integrated content and campaign activity.
• Proofread and quality-check content across channels, ensuring all communications are accurate, on-brand and customer-focused.

TFG London Inclusion and Diversity statement of commitment:

At TFG London, we're proud to be a Disability Confident and Ban the Box employer. We're committed to creating an inclusive culture that welcomes, develops and celebrates diversity of backgrounds, experiences, ideas and perspectives. We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.

It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go.

• Generous colleague discount up to 70%
• Up to 28 days holiday entitlement per annum
• Financial and Wellbeing assistance
• Enhanced Maternity package
• Virtual GP service - unlimited access 24/7