Brand Copywriter and Content Executive

Hobbs London; Greater London; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Generous colleague discount up to 70%

Up to 28 days holiday entitlement per年

Financial and Wellbeing assistance

Enhanced Maternity package

Job summary

Hobbs London is seeking a Brand Copywriter & Content Executive to shape and deliver the Hobbs tone across customer touchpoints. You will craft product descriptions, editorial features, emails and social content, ensuring a consistent brand voice that resonates with fashion-conscious customers.

Reporting to Brand Creative Content & Social Media Manager, you’ll collaborate with cross-functional teams to deliver compelling, commercially effective copy that supports seasonal storytelling and

Qualifications

• Experience writing across multiple channels including product copy, editorial features, email campaigns and social media.
• Strong understanding of brand tone of voice and how to apply it consistently.
• Ability to create engaging, customer-focused content that is inspiring and commercially effective.

Responsibilities

• Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency and high-quality copy.
• Own end-to-end product copy process for apparel, footwear and accessories.
• Write and maintain website content, including landing pages, category copy and campaign messaging.
• Create editorial and SEO-focused content for seasonal storytelling and customer engagement.
• Develop copy for email campaigns and social media content.
• Generate trend-aware and culturally relevant content ideas for a fresh, modern brand.

Skills

Brand copywriting

Creative writing

Attention to detail

Brand voice

Content creation

Storytelling

Cross-functional collaboration

Job description

We are looking for a Brand Copywriter & Content Executive to help shape and deliver the Hobbs tone of voice across every customer touchpoint. Working closely with the Brand Creative Content & Social Media Manager, you'll create compelling content across digital and offline channels, from product copy and editorial features to email campaigns and social media.

This is an exciting opportunity to play a key role in evolving the Hobbs brand, balancing its rich heritage with a fresh, modern perspective and creating content that inspires, engages and attracts customers.

Who you'll be

You’ll be a creative and detail-oriented copywriter with a passion for fashion, storytelling and content creation. Confident writing across multiple channels, you’ll have a strong understanding of brand tone of voice and know how to create engaging, customer-focused content that is both inspiring and commercially effective. You’ll enjoy collaborating with a range of teams, bringing fresh ideas, cultural awareness and a keen eye for detail to everything you do.

What you’ll do

• Bring the Hobbs tone of voice to life across all customer touchpoints, ensuring consistency, accuracy and high-quality copy.
• Own the end-to-end product copy process, creating compelling and informative descriptions across apparel, footwear and accessories.
• Write and maintain website content, including landing pages, category copy, campaign messaging and promotional content.
• Create editorial and SEO-focused content that supports seasonal storytelling, styling inspiration and customer engagement.
• Develop copy for email campaigns and support the creation of engaging organic social media content.
• Generate trend-aware and culturally relevant content ideas that keep the brand feeling fresh, modern and connected to customers.
• Collaborate with Brand, Creative, CRM, E-commerce, Buying and Design teams to deliver integrated content and campaign activity.
• Proofread and quality-check content across channels, ensuring all communications are accurate, on-brand and customer-focused.

What’s in it for you?

It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:

• Generous colleague discount up to 70%
• Up to 28 days holiday entitlement per annum
• Financial and Wellbeing assistance
• Enhanced Maternity package