Brand Partnerships Manager

Norton Motorcycles Ltd; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Norton Motorcycles Ltd is seeking a Brand Partnerships Manager to develop impactful collaborations that enhance the Norton lifestyle. This role involves managing partnerships across various industries, ensuring brand relevance, and driving growth. Join a passionate team committed to excellence and innovation in the motorcycle industry.

Benefits

33 days of holiday

Generous pension scheme

Private Medical Insurance

Life insurance (4x salary)

Free fruit for healthy snacking

WeCare Employee Assistance Programme

Free electric bicycle hire

On-site free parking with charging points

Qualifications

• 4+ years experience in brand partnerships, business development, or marketing.
• Proven success in managing brand collaborations.

Responsibilities

• Identify and pursue partnership opportunities across various industries.
• Manage end-to-end partner relationships and budget management.
• Establish and monitor KPIs to evaluate partnership success.

Skills

Communication

Negotiation

Relationship Management

Creativity

Business Savvy

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Job description

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate and expanding team dedicated to delivering exceptional riding experiences.

Under new ownership and part of the TVS Motor family, we're entering a new era of global success. We want you to be part of this journey!

At Norton, we value respect, trust, and responsibility. We trust our employees to perform their roles professionally, and we support personal development, teaching, and learning. Joining our team means growing alongside talented, dedicated colleagues.

If you're passionate about motorcycles and eager to shape the future of this legendary brand, we'd love to hear from you!

The Role

We’re seeking a Brand Partnerships Manager to develop and execute impactful collaborations with brands that enhance the Norton lifestyle. This role will influence how Norton presents itself globally—through authentic partnerships, co-branded campaigns, and experiences that resonate with riders everywhere.

Key Responsibilities

1. Identify and pursue partnership opportunities across apparel, lifestyle, motorsport, technology, beverage, and related industries
2. Manage end-to-end partner relationships—negotiation, execution, communication, and growth
3. Collaborate with creative, product, events, and digital teams to activate partnerships (co-branded content, product drops, social media, sponsorships, etc.)
4. Lead deal structuring, contract development, and budget management
5. Establish and monitor KPIs to evaluate partnership success, report performance, and optimize future efforts
6. Stay informed on trends in motorcycle and lifestyle markets to keep the brand culturally relevant
7. Represent Norton at events, trade shows, and industry meetups to build networks and identify opportunities

Qualifications

1. 4+ years experience in brand partnerships, business development, or marketing
2. Proven success in managing brand collaborations, with bonus points for lifestyle or motorsports experience
3. Deep passion for motorcycles and the enthusiast community
4. Strong communication, negotiation, and relationship management skills
5. Creative, business-savvy, and metrics-driven mindset
6. Highly organized, proactive, and capable of thriving in a fast-paced environment
7. Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Rewards of Working for Norton

We take care of our Nortoneers and offer competitive rewards, including:

• Competitive salary based on skills and experience
• 33 days of holiday (including Bank Holidays)
• Generous pension scheme with personalized advice
• Private Medical Insurance and Cash Back Programme
• Life insurance (4x salary)
• Free fruit for healthy snacking
• WeCare Employee Assistance Programme (online GP, mental health support, dietary advice, bereavement counselling, fitness programs)
• Opportunity to work in an entrepreneurial environment within a larger, well-funded company
• Ideas for Excellence scheme to reward innovative ideas
• Diverse, international team with varied perspectives
• Employee events, socials, and activities throughout the year
• Free electric bicycle hire and on-site free parking with charging points

We are committed to continually improving our rewards in line with our growth plans.

Join us and experience it firsthand!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS