Brand Partnerships Manager

Norton Motorcycles; Camden Town; On-site; GBP 80,000 - 100,000; Full time

Job summary

Norton Motorcycles, a leading British motorcycle brand, is seeking a Brand Partnerships Manager. Join a passionate team to shape impactful collaborations, enhance brand presence, and engage with riders worldwide. Enjoy competitive benefits and a dynamic work environment committed to personal and professional growth.

Benefits

33 days of holiday (including bank holidays)

Generous pension scheme with personalized advice

Private Medical Insurance and Cash Back Programme

Life insurance (4x salary)

Free fruit to keep you energized

WeCare Employee Assistance Programme

Ideas for Excellence scheme to reward innovative ideas

Diverse, international team with varied perspectives

Free electric bicycle hire

On-site free parking with charging points

Qualifications

• Minimum of 4 years’ experience in brand partnerships or marketing.
• Proven success in managing brand collaborations.
• Deep passion for motorcycles and enthusiast communities.

Responsibilities

• Identify and pursue partnership opportunities across industries.
• Manage end-to-end partner relationships, including negotiation and execution.
• Collaborate with teams for activating partnerships.

Skills

Negotiation

Communication

Relationship Management

Creative Thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate, expanding team committed to delivering exceptional riding experiences.

Under new ownership and part of the TVS Motor family, we're entering a new era of global success. We invite you to be part of this journey!

At Norton, we value respect, trust, and responsibility. We empower our employees to excel professionally and support personal growth through teaching and learning opportunities. Join us to develop your skills alongside talented, dedicated colleagues.

The Role

We are seeking a Brand Partnerships Manager to lead the development and execution of impactful collaborations with brands that align with and enhance the Norton lifestyle. This role is pivotal in shaping Norton’s presence through authentic partnerships, co-branded campaigns, and engaging experiences for riders worldwide.

Key Responsibilities

• Identify and pursue partnership opportunities across apparel, lifestyle, motorsport, technology, beverage, and related industries.
• Manage end-to-end partner relationships, including negotiation, execution, communication, and growth.
• Collaborate with creative, product, events, and digital teams to activate partnerships (co-branded content, product launches, social media campaigns, sponsorships).
• Lead deal structuring, contract development, and budget management for partnership agreements.
• Establish KPIs to evaluate partnership success, generate performance reports, and optimize future collaborations.
• Stay informed on trends in motorcycle and lifestyle markets to keep the brand culturally relevant.
• Represent Norton at events, trade shows, and industry meetups to network and identify opportunities.

Qualifications

• Minimum of 4 years’ experience in brand partnerships, strategic alliances, business development, or marketing.
• Proven success in managing brand collaborations, preferably in lifestyle or motorsports sectors.
• Deep passion for motorcycles and enthusiast communities.
• Excellent communication, negotiation, and relationship management skills.
• Creative, business-savvy, and metrics-driven mindset.
• Highly organized, proactive, and adaptable to a fast-paced, cross-functional environment.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.

Rewards of working for Norton

We offer competitive compensation and a range of benefits, including:

• Salary package commensurate with experience
• 33 days of holiday (including bank holidays)
• Generous pension scheme with personalized advice
• Private Medical Insurance and Cash Back Programme
• Life insurance (4x salary)
• Free fruit to keep you energized
• WeCare Employee Assistance Programme, including online GP, dietary, mental health, and bereavement support, plus fitness programs
• Opportunity to work in an entrepreneurial environment within a well-funded company with ambitious long-term goals
• Ideas for Excellence scheme to reward innovative ideas
• Diverse, international team with varied perspectives
• Employee events, socials, and activities throughout the year
• Free electric bicycle hire and on-site free parking with charging points

We are committed to continually enhancing our rewards offering as the company grows.

Join us and experience the difference!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS