Brand Marketing Manager, Games

Future Publishing; Bath; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Uncapped leave

Profit share

Refer a friend bonus

Wellbeing support

Share Plan

Job summary

Future is seeking a Brand Marketing Manager for our Gaming Vertical to translate strategy into high-impact campaigns and manage end-to-end campaigns across channels.

You will own the lifecycle from planning to post-campaign evaluation, collaborating with data teams to optimise results. This hybrid role connects our London, Bath, or Cardiff offices with the wider gaming community.

Qualifications

• Experience in brand marketing, marketing communications, or campaign management.
• Campaign lifecycle experience: planning, implementing, delivering, and evaluating end-to-end campaigns.
• Strategic alignment: translate brand strategy into practical marketing tactics.
• Analytical mindset: comfortable with data and analytics tools to evaluate ROI.
• Project management: strong organisational skills in fast-paced environments.
• Passion for gaming: genuine interest in multiformat/PC gaming and gaming culture.

Responsibilities

• Translate high-level brand strategy into actionable marketing campaigns.
• Own campaign lifecycles from planning through cross-channel execution and post-campaign evaluation.
• Lead promotional activity across social channels to amplify our gaming shows and websites.
• Collaborate with data teams to analyse results and optimise future campaigns.

Skills

Brand marketing

Campaign management

Analytics

Strategic thinking

Project management

Gaming culture

Tools

Google Analytics

Social analytics

Job description

Future is a global leader in specialist media, reaching 400M+ people every month across the UK, US, and beyond. Through our trusted brands, we connect passionate audiences with the content they love, and help advertisers, e-commerce partners, and subscribers connect with them too.

Our Gaming Vertical includes some of the world's leading digital gaming destinations and media brands - including PC Gamer, Games Radar+, Edge, and Retro Gamer as well as the Future Games Show, PC Gaming Show, Golden Joystick Awards and more. We produce high-intent content, expert product reviews, and industry-defining events that help audiences navigate the world of technology.

What you'll be doing...

We're looking for a creative, data-informed, and highly organised Brand Marketing Manager to support our Gaming Vertical team. Reporting to the Brand Marketing & Strategy Director, you'll translate high-level brand strategies into actionable, high-impact marketing campaigns, owning campaign lifecycles to take concepts from the planning board through to cross-channel execution, delivery, and post-campaign evaluation.

You’ll deliver promotional campaigns to amplify the reach and impact of our global gaming shows and websites, and manage tactical activity across our social channels. If you love gaming culture, thrive on turning strategy into tangible results, and enjoy multi-channel marketing execution, this is the role for you.

Experience that will put you ahead of the curve...

• Experience in brand marketing, marketing communications, or campaign management (preferably within media, publishing, entertainment, or consumer gaming/ tech)
• Campaign Lifecycle Experience: planning, implementing, delivering, and evaluating end-to-end marketing campaigns
• Strategic Alignment: Ability to digest high-level brand strategy and translate it into practical marketing tactics
• Analytical Mindset: Comfortable working with data and analytics tools (e.g., Google Analytics, social analytics) to evaluate campaign ROI and present performance insights clearly
• Project Management: Organisation and multitasking skills with high attention to detail in fast-paced environments
• Passion for Gaming: A genuine interest in multiformat/PC gaming, consumer gaming products and gaming culture is a huge plus

What's in it for you...

The expected range for this role is £29,000 - £35,000

This is a Hybrid role from our London, Bath or Cardiff Offices

... Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level E6

Who are we...

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities - and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table - it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

#LI-MW #LI-Hybrid