Brand Marketing Manager, Games

Future-Publishing; Cardiff; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Uncapped leave

Profit sharing

Refer a friend program

Wellbeing support

Share Incentive Plan

Job summary

Future is seeking a Brand Marketing Manager to join our Gaming Vertical, translating strategy into high-impact campaigns across cross-channel activations. You’ll own campaign lifecycles from planning through delivery and post-campaign evaluation, and collaborate with the Brand Marketing & Strategy Director.

You'll drive promotional campaigns for our global gaming shows and websites, manage social activity, and apply a data-informed approach to maximise reach and ROI in a fast-paced media

Qualifications

• Experience in brand marketing, marketing communications, or campaign management within media, publishing, entertainment, or consumer gaming/tech.
• Ability to digest brand strategy and translate into practical marketing tactics.
• Strong analytical mindset with data/tools like Google Analytics.

Responsibilities

• Own end-to-end marketing campaigns from planning to post-campaign evaluation.
• Translate high-level brand strategies into practical marketing tactics.
• Collaborate with cross-functional teams across channels to maximise reach.

Skills

Brand marketing

Campaign management

Analytics

Project management

Gaming interest

Job description

Future is a global leader in specialist media, reaching 400M+ people every month across the UK, US, and beyond. Through our trusted brands, we connect passionate audiences with the content they love, and help advertisers, e-commerce partners, and subscribers connect with them too.

Our Gaming Vertical includes some of the world’s leading digital gaming destinations and media brands - including PC Gamer, Games Radar+, Edge, and Retro Gamer as well as the Future Games Show, PC Gaming Show, Golden Joystick Awards and more. We produce high-intent content, expert product reviews, and industry-defining events that help audiences navigate the world of technology.

What you'll be doing…

We’re looking for a creative, data-informed, and highly organised Brand Marketing Manager to support our Gaming Vertical team. Reporting to the Brand Marketing & Strategy Director, you’ll translate high-level brand strategies into actionable, high-impact marketing campaigns, owning campaign lifecycles to take concepts from the planning board through to cross-channel execution, delivery, and post-campaign evaluation.

You’ll deliver promotional campaigns to amplify the reach and impact of our global gaming shows and websites, and manage tactical activity across our social channels. If you love gaming culture, thrive on turning strategy into tangible results, and enjoy multi-channel marketing execution, this is the role for you.

Experience that will put you ahead of the curve…

• Experience in brand marketing, marketing communications, or campaign management (preferably within media, publishing, entertainment, or consumer gaming/ tech)
• Campaign Lifecycle Experience: planning, implementing, delivering, and evaluating end-to-end marketing campaigns
• Strategic Alignment: Ability to digest high-level brand strategy and translate it into practical marketing tactics
• Analytical Mindset: Comfortable working with data and analytics tools (e.g., Google Analytics, social analytics) to evaluate campaign ROI and present performance insights clearly
• Project Management: Organisation and multitasking skills with high attention to detail in fast-paced environments
• Passion for Gaming: A genuine interest in multiformat/PC gaming, consumer gaming products and gaming culture is a huge plus

What's in it for you…

The expected range for this role is £29,000 - £35,000

This is a Hybrid role from our London, Bath or Cardiff Offices

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level E6

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.

Because a diverse team isn’t just good for business. It’s the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

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