Principal Brand & Creative Lead

Cornerstone; United Kingdom; Hybrid; GBP 75,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

30 days annual leave

Competitive pension scheme and life保险

Hybrid working (3 days per week in The

Job summary

Cornerstone is seeking a talented Brand & Creative Lead in the UK to shape and elevate our visual identity. You will own our brand across corporate, commercial, and product spaces, and build scalable systems to accelerate high-quality output.

You will lead hands-on design work while coaching a small team, partnering with senior leaders to drive campaigns, governance, and brand integrity across channels. Hybrid work Theale.

Qualifications

• Senior Brand/Creative leader with a strong portfolio demonstrating strategic thinking and hands-on execution.
• Expertise in brand identity, design systems, and integrated campaign development.
• Proficiency in Adobe Creative Cloud, Figma, and presentation design tools.

Responsibilities

• Own Cornerstone's visual identity across corporate, commercial, product and campaigns.
• Develop standout creative campaigns to strengthen brand and fuel growth into new markets.
• Build scalable creative systems including templates, toolkits and libraries for speed and consistency.
• Translate complex propositions into clear, engaging visual storytelling for diverse audiences.
• Deliver multi-channel creative across web, social, paid media, events and sales enablement.
• Collaborate with senior stakeholders across Marketing, Sales, Product, Corporate Communications.

Skills

Brand leadership

Creative leadership

Design systems

Adobe Creative Cloud

Figma

Presentation design

Tools

Figma

Job description

Vision

To be the UK's leading digital infrastructure partner, enabling a fully connected future.

Mission

Deliver reliable, high quality site access, infrastructure and services that support our customers' evolving connectivity needs.

About Us

For almost two decades, Cornerstone's infrastructure has quietly supported the UK's mobile networks. Whilst we continue to strengthen that foundation and extend its reach, we're in an exciting period of acceleration and product development that will see us enable more connectivity and compute to more communities and industries across the UK. As we evolve from infrastructure provider to broader digital infrastructure partner, we're looking for a talented Brand & Creative Lead to help shape how Cornerstone shows up in the market. This is a unique opportunity to define and elevate our brand, creating compelling creative that strengthens our core business, supports expansion into new markets, and brings our vision to life across every audience and channel. You'll combine exceptional creative leadership with hands‑on design expertise, building scalable creative systems that help the business move faster while maintaining outstanding quality. Working within the Customer Office and reporting to the Chief Customer Officer, you'll own Cornerstone's visual identity, creative standards and production capability, leading a small but high‑impact creative function that enables commercial success across the business.

Why This Role Matters

As Cornerstone grows into new markets and develops new products and services, a strong and consistent brand has never been more important. You'll play a pivotal role in helping customers, partners, investors, communities and employees understand who we are, what we stand for and where we're going. Your work will influence everything from strategic campaigns and commercial storytelling to customer communications and executive presentations. Most importantly, you'll create scalable creative systems that enable the business to deliver high‑quality creative faster, transforming the way we produce, manage and deploy brand assets across the organisation.

What You’ll Do

• Own Cornerstone's visual identity across corporate, commercial, product and campaign environments.
• Develop standout creative campaigns that strengthen our brand and support growth into new markets.
• Build scalable creative systems including templates, toolkits and component libraries that improve speed, consistency and asset reuse.
• Turn complex ideas into compelling stories, creating engaging visual communications for technical and commercial audiences.
• Deliver multi-channel creative across web, social, paid media, sales enablement, events, presentations and multimedia.
• Partner with senior stakeholders across Marketing, Sales, Product, Corporate Communications and Customer Operations.
• Lead creative operations, establishing effective briefing, prioritisation, workflow and quality assurance processes.
• Coach and develop creative talent, whilst managing agencies, freelancers and specialist production partners.
• Champion brand governance, ensuring consistent application of standards, assets and design systems across the business.
• Harness AI and automation, accelerating creative production while maintaining brand integrity and quality.
• Measure creative impact, using performance data, asset adoption and stakeholder feedback to continuously improve delivery.

What You’ll Bring

• Significant experience in a senior Brand, Creative or Design Leadership role.
• An outstanding portfolio demonstrating strategic thinking, creative excellence and hands‑on execution.
• Expertise in brand identity, design systems and integrated campaign development.
• Advanced proficiency across Adobe Creative Cloud, Figma and presentation design tools.
• Experience building scalable design frameworks, templates and asset libraries.
• Proven ability to translate complex propositions into clear, engaging creative.
• A hands‑on leadership style that combines creative direction with delivery.
• Strong stakeholder management and the confidence to challenge briefs constructively
• Experience managing multiple projects and priorities in a fast‑paced environment.
• Knowledge of digital asset management, creative operations and governance.
• Understanding of digital design, UX principles and performance marketing creative.
• Practical experience using AI‑powered design and content production tools.
• Commercial acumen with the ability to balance creativity, quality, business impact and pace.

In return, we offer

• Competitive salary
• 30 days annual leave
• Competitive pension scheme and life insurance
• Hybrid working (3 days per week in Theale)
• Private medical insurance including dental and optical cover
• Cycle to Work scheme
• Electric Car scheme
• Retail and lifestyle discounts
• Refer-a-friend programme

Our commitment to Equity, Diversity, and Inclusion (EDI) is fundamental to our success.

We strive to cultivate an inclusive environment where every employee feels valued, respected, and empowered.

By embracing unique perspectives and experiences, we drive innovation and drive our organisation forward, therefore, we recognise the importance of welcoming applications from candidates of all backgrounds.

We want to ensure everyone is able to present their best self throughout the recruitment process so if you require any adjustments, please let us know.