Brand Marketing - Copywriter

Whitbread; United Kingdom; On-site; GBP 22,000 - 26,000; Full time

Job summary

An established industry player is seeking a talented Copywriter to join their dynamic marketing team. In this role, you will craft persuasive content that resonates with customers and enhances brand messaging. You will conduct market research and competitor analysis to inform your writing, ensuring that your copy not only engages but also drives commercial impact. Collaborating closely with fellow copywriters and designers, you will play a crucial role in maintaining the brand's tone of voice and contributing to creative projects. This is a fantastic opportunity to make a significant impact within a well-known brand and develop your skills in a supportive environment.

Qualifications

• Expertise in creating compelling content across various formats.
• Experience in market research and competitor analysis.

Responsibilities

• Deliver briefs for content and copy aligned with brand guidelines.
• Collaborate with marketing copywriters and designers.

Skills

Content Creation

Market Research

Competitor Analysis

Brand Tone of Voice Development

Job description

Job Title: Copywriter

Salary: Up to £26,000

Contract Type: Permanent

Location: Holborn

Purpose of the role:
As marketing copywriter, you will be responsible for delivering briefs for content and copy, in line with the Premier Inn brand guidelines and tone of voice. The briefs will be provided by stakeholders across the Commercial function including Brand Marketing, Ecommerce, Product & Propositions, External Comms, and CRM.

This role is part of the Design and Production studio within the Brand Marketing team. You will collaborate with two other Marketing Copywriters (3 roles in total) and work will be allocated from the backlog by the Lead Designer and Brand and Marketing Designer. The allocation of work will be structured by domain to build knowledge and ensure focus on key business priorities or channels e.g. Leisure, Business, and global expansion. The domain structure may evolve over time and will be dependent on business need and workload.

Minimum Skills/Experience Required:

1. Expert ability to create compelling & persuasive content that resonates with Premier Inn customers & beyond, with evidence of experience across web copy, headlines, videos, ad copy, articles, merchandising copy & examples of how you have optimised copy to drive commercial, operational or brand impact.
2. Conducting thorough market research, competitor analysis, and staying current with the latest industry trends and technologies, with examples of how this has been leveraged in your day-to-day work to drive more effective copywriting.
3. Evidence of playing a supporting role in the development & evolution of brand Tone of Voice demonstrated through examples.