Brand Manager - Zedwell Hotels

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading hospitality brand seeks a Brand Manager to define and maintain its identity as it scales from 4 to 15 hotels. This role involves ensuring consistent guest communication and visual representation to enhance guest understanding and satisfaction. The ideal candidate has 4-8 years of experience in hospitality and is skilled in storytelling, creative direction, and brand execution.

Qualifications

• 4–8 years of experience in hospitality, lifestyle, wellness, or travel brands.
• Fluency in tone of voice and storytelling.
• Ability to implement and audit brand messaging.

Responsibilities

• Develop and maintain Zedwell's brand guidelines.
• Audit and improve all customer-facing messaging.
• Conduct brand audits of existing hotels.

Skills

Brand Identity

Creative Direction

Copywriting

Storytelling

Visual Consistency

Job description

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Zedwell is a new kind of hotel — one designed for calm, clarity, and quality sleep in the heart of chaotic cities. We’re minimalist by design, with a focus on space efficiency, self-service technology, and brand values that support well-being and peace of mind.

Our vision is strong, but our brand expression and guest communications haven’t kept up. As we scale from 4 to 15 hotels, we need a Brand Manager who can bring focus, clarity, and consistency to our brand — so guests understand who we are, feel what we stand for, and want to come back.

Role Purpose

The Brand Manager will define and maintain a unified brand identity for Zedwell across physical, digital, and experiential touchpoints. This person will own our tone of voice, visual identity, brand standards, and guest-facing communication — turning an under-explained minimalist concept into a desirable lifestyle experience.

They’ll work closely with operations, marketing, design, and technology to ensure the Zedwell brand is clear, consistent, and scalable — across current properties and all new openings.

Key Responsibilities

1. Brand Identity & Standards

• Codify Zedwell’s brand guidelines: tone of voice, visual identity, language principles, and brand values.
• Train internal teams and external partners (designers, agencies, ops) on how to apply them.
• Maintain a living brand book and protect the brand from dilution as we grow.

2. Guest Communication & Messaging

• Audit and improve all customer-facing copy: website, booking confirmation, kiosk UI, in-room guides, FAQs, signage, and OTA descriptions.
• Ensure messaging is clear, warm, and aligned with the brand — turning minimalist service into a lifestyle choice, not a downgrade.

3. Brand Consistency Across Properties

• Conduct brand audits of existing hotels to spot gaps in signage, scent, visual presentation, uniforms, and tone of voice.
• Collaborate with Ops and Design teams to address inconsistencies and align physical environments with brand identity.

4. Creative Direction for Marketing

• Support the Commercial team and agencies by reviewing or writing creative briefs and ensuring all campaigns (PPC, OOH, social, brand films) stay on-brand.
• Curate and manage brand assets (image libraries, copy blocks, icons, tone samples).

5. Toolkits for Scale

• Create a scalable brand playbook for new hotel launches: templated signage, approved copy, lobby guides, visual cues, guest messaging templates.
• Ensure every new Zedwell opens with consistent brand expression from day one.

What We're Looking For

Experience

4–8 years in hospitality, lifestyle, wellness, or travel brands — preferably brand-side

Brand Skills

Fluent in tone of voice, storytelling, creative direction, copywriting, and visual consistency

Guest Sensibility

Understands guest experience and emotional decision-making in hospitality

Executional Ability

Can audit, fix, brief, write, and implement — not just theorise

Works seamlessly with Ops, Marketing, Product, and Design teams

Bonus

Experience launching or scaling a brand across multiple physical sites or regions

What Success Looks Like in 6 Months

• Brand messaging across website, OTA, and kiosks is clear, warm, and aligned with Zedwell values.
• Guests stop commenting that they "didn’t understand the concept."
• Every operational site has refreshed, consistent signage and messaging.
• The team is using a live, practical brand toolkit across marketing and property openings.
• Guest satisfaction scores improve for “clarity” and “expectation match.”