Brand Manager - Zedwell Hotels

Criterion Hospitality; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Criterion Hospitality is seeking a Brand Manager for Zedwell, focusing on creating a unified brand experience across all platforms. This role requires a strong understanding of brand identity and emotional guest engagement, ensuring clarity and consistency as the brand scales from 4 to 15 hotels.

Qualifications

• 4–8 years in hospitality or lifestyle brands, preferably brand-side.
• Fluent in tone of voice, storytelling, creative direction, and copywriting.
• Guest experience sensibility in hospitality.

Responsibilities

• Define and maintain brand identity across all touchpoints.
• Audit and improve customer-facing communication.
• Develop creative direction for marketing campaigns.

Skills

Creative direction

Tone of voice

Storytelling

Copywriting

Brand consistency

Job description

Direct message the job poster from Criterion Hospitality

Talent Acquisition and Retention Manager - CIPD level 5 student

Zedwell is a new kind of hotel — one designed for calm, clarity, and quality sleep in the heart of chaotic cities. We’re minimalist by design, with a focus on space efficiency, self-service technology, and brand values that support well-being and peace of mind.

Our vision is strong, but our brand expression and guest communications haven’t kept up. As we scale from 4 to 15 hotels, we need a Brand Manager who can bring focus, clarity, and consistency to our brand — so guests understand who we are, feel what we stand for, and want to come back.

Role Purpose

The Brand Manager will define and maintain a unified brand identity for Zedwell across physical, digital, and experiential touchpoints. This person will own our tone of voice, visual identity, brand standards, and guest-facing communication — turning an under-explained minimalist concept into a desirable lifestyle experience.

They’ll work closely with operations, marketing, design, and technology to ensure the Zedwell brand is clear, consistent, and scalable — across current properties and all new openings.

Key Responsibilities

1. Brand Identity & Standards

• Codify Zedwell’s brand guidelines: tone of voice, visual identity, language principles, and brand values.
• Train internal teams and external partners (designers, agencies, ops) on how to apply them.
• Maintain a living brand book and protect the brand from dilution as we grow.

2. Guest Communication & Messaging

• Audit and improve all customer-facing copy: website, booking confirmation, kiosk UI, in-room guides, FAQs, signage, and OTA descriptions.
• Ensure messaging is clear, warm, and aligned with the brand — turning minimalist service into a lifestyle choice, not a downgrade.

3. Brand Consistency Across Properties

• Conduct brand audits of existing hotels to spot gaps in signage, scent, visual presentation, uniforms, and tone of voice.
• Collaborate with Ops and Design teams to address inconsistencies and align physical environments with brand identity.

4. Creative Direction for Marketing

• Support the Commercial team and agencies by reviewing or writing creative briefs and ensuring all campaigns (PPC, OOH, social, brand films) stay on-brand.
• Curate and manage brand assets (image libraries, copy blocks, icons, tone samples).

5. Toolkits for Scale

• Create a scalable brand playbook for new hotel launches: templated signage, approved copy, lobby guides, visual cues, guest messaging templates.
• Ensure every new Zedwell opens with consistent brand expression from day one.

What We're Looking For

Experience

4–8 years in hospitality, lifestyle, wellness, or travel brands — preferably brand-side

Brand Skills

Fluent in tone of voice, storytelling, creative direction, copywriting, and visual consistency

Guest Sensibility

Understands guest experience and emotional decision-making in hospitality

Executional Ability

Can audit, fix, brief, write, and implement — not just theorise

Works seamlessly with Ops, Marketing, Product, and Design teams

Bonus

Experience launching or scaling a brand across multiple physical sites or regions

What Success Looks Like in 6 Months

• Brand messaging across website, OTA, and kiosks is clear, warm, and aligned with Zedwell values.
• Guests stop commenting that they "didn’t understand the concept."
• Every operational site has refreshed, consistent signage and messaging.
• The team is using a live, practical brand toolkit across marketing and property openings.
• Guest satisfaction scores improve for “clarity” and “expectation match.”

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Marketing

• Industries

  Hospitality and Hotels and Motels

Referrals increase your chances of interviewing at Criterion Hospitality by 2x

Sign in to set job alerts for “Brand Manager” roles.

Continue with Google Continue with Google

Continue with Google Continue with Google

London, England, United Kingdom 3 days ago

Greater London, England, United Kingdom 21 hours ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 14 hours ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 1 week ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 1 week ago

Uxbridge, England, United Kingdom 5 days ago

London, England, United Kingdom 3 days ago

Uxbridge, England, United Kingdom 5 days ago

London, England, United Kingdom 3 days ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

Watford, England, United Kingdom 4 days ago

London, England, United Kingdom 5 days ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 3 weeks ago

Uxbridge, England, United Kingdom 5 days ago

London, England, United Kingdom 2 weeks ago

Uxbridge, England, United Kingdom 20 hours ago

Urban Outfitters Brand Marketing Director

London, England, United Kingdom 1 day ago

London, England, United Kingdom 3 weeks ago

Battersea, England, United Kingdom 11 hours ago

Greater London, England, United Kingdom 4 days ago

Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR

London, England, United Kingdom 4 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.