Brand Manager: Hybrid, AI‑Driven Growth & Impact

Weetabix; Burton Latimer; On-site; GBP 55,000 - 68,000; Full time

Benefits offered by this job

Annual bonus

Double-matched pension scheme (up to

25 days annual leave increasing with

Annual Salary review

Healthcare plan

Discounted Weetabix products

Job summary

Weetabix in Burton Latimer is seeking a Brand Manager to shape and deliver brand programmes that drive consumer relevance, commercial performance and long-term equity. The role owns activation, monitors profit and loss, and leads portfolio changes including innovation and renovation with pace and excellence.

You will collaborate across functions, use data-led insights including digital and AI-enabled trends, and contribute to evolving the brand over the next three to five years while enjoying

Qualifications

• Experience in brand management, marketing or commercial roles within fast-paced consumer sectors (e.g. Fast-Moving Consumer Goods).
• Understanding of brand planning, campaign activation and asset development.
• Ability to analyse performance data and translate insights into clear, actionable outcomes.
• Experience collaborating with external agencies and delivering cross-functional projects.
• Good financial awareness, including Profit and Loss performance.
• Organisational and project management skills, with the ability to prioritise effectively.

Responsibilities

• Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
• Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
• Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
• Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
• Manage agency partnerships (creative, media, and packaging) to ensure insight-led, effective, and consistent outputs.
• Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision-making and future plans.
• Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
• Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
• Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.

Skills

Brand management

Marketing

Commercial acumen

Data-driven decisions

Cross-functional

Financial awareness

Project management

Stakeholder communication

Job description

Weetabix in Burton Latimer is seeking a Brand Manager to shape and deliver brand programmes that drive consumer relevance, commercial performance and long-term equity. The role owns activation, monitors profit and loss, and leads portfolio changes including innovation and renovation with pace and excellence.

You will collaborate across functions, use data-led insights including digital and AI-enabled trends, and contribute to evolving the brand over the next three to five years while enjoying