Brand Manager — AI-Driven Growth & Innovation

Weetabix; Kettering; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus

Pension (double-matched)

25 days leave

Salary review

Healthcare plan

Discounted Weetabix products

Job summary

Weetabix is seeking a Brand Manager to shape and deliver impactful brand programmes that drive consumer relevance and commercial performance. You will own activation, oversee brand P&L, and manage portfolio changes with pace and excellence across functions.

The role involves leveraging data-driven insights, driving innovation, and building broader brand responsibility over the next 3–5 years. Collaboration with internal teams and external partners is key in this position.

Qualifications

• Experience in brand management or marketing in fast-paced consumer sectors.
• Understanding of brand planning, campaign activation and asset development.
• Ability to analyse performance data and translate insights into actions.
• Experience collaborating with external agencies on cross-functional projects.
• Good financial awareness, including Profit and Loss performance.
• Strong organisational and project management skills.

Responsibilities

• Develop and deliver annual brand plans aligned to strategy, on time and within budget.
• Own brand financial performance in partnership with Commercial teams.
• Oversee end-to-end portfolio changes including innovation and packaging updates.
• Collaborate with cross-functional teams to deliver seamless brand activation.
• Manage agency partnerships to ensure insightful, effective outputs.
• Track brand performance and inform future plans with data-driven insights.
• Develop brand assets and communications consistent with brand identity.
• Monitor budget planning, forecasting, PO management and spend tracking.
• Provide clear updates on performance, risks and milestones.

Skills

Brand management

Marketing

Commercial roles

Brand planning

Data analysis

Agency management

Financial awareness

Project management

Job description

Weetabix is seeking a Brand Manager to shape and deliver impactful brand programmes that drive consumer relevance and commercial performance. You will own activation, oversee brand P&L, and manage portfolio changes with pace and excellence across functions.

The role involves leveraging data-driven insights, driving innovation, and building broader brand responsibility over the next 3–5 years. Collaboration with internal teams and external partners is key in this position.