Brand Manager - Food

JR United Kingdom; Cardiff; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading food company in the UK is seeking a Brand Manager to oversee a well-loved brand. This role focuses on driving growth, managing brand strategies, and executing marketing plans while collaborating with the Marketing Manager. Candidates should have proven brand marketing experience in the FMCG sector, particularly in food, alongside strong project management and analytical skills.

Qualifications

• 2+ years experience in Brand Marketing, especially in food.
• Must analyze data using Nielsen/Kantar/IRI.
• Proven success with FMCG brands.

Responsibilities

• Manage brand strategy and growth across UK markets.
• Deliver marketing plans within budget.
• Oversee brand performance analysis and budget management.

Skills

Data analysis

Project management

Organisational skills

Cross-functional collaboration

Job description

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We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for looking after one of the business's beloved and most well-known brands with a focus on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans with an allocated budget to achieve agreed objectives of sales, profit and market share.

The role will include leading the brand strategy in the UK market, bringing NDP to the market, managing artwork development for we packaging of the brand, providing regular analysis of the brand performance, managing the brand budget and P&L, as well as defining the media strategy of the brand.

Required Experience:

• 2+ years experience in Brand Marketing in the FMCG industry - in the food industry is advantageous
• Ability to analyse data from Nielsen/Kantar/IRI
• Ability to work cross-functionally
• Strong project management and organisational skills
• Proven success working on an FMCG brands